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Sales Manager – HoReCa & Lifestyle Channels
VENDORR
Dubai, UAE
Full Time
Manager
1 weeks ago
SalesNegotiationPresentationRelationship ManagementAccount ManagementMarket Research
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About the Role
VENDORR, a premium food & beverage distributor in the UAE, seeks a commercially driven Sales Manager to grow presence across HoReCa, fitness, wellness, and lifestyle channels.
Key Skills for This Role
SalesNegotiationPresentationRelationship ManagementAccount ManagementMarket Research
Responsibilities
- Identify, develop, and manage accounts across hotels, restaurants, cafés, beach clubs, catering groups, and restaurant groups
- Build long term relationships with F&B Directors, Executive Chefs, Purchasing Managers, and Operations Teams
- Drive menu placements, product trials, tastings, activations, and repeat orders in premium outlets
- Develop business across gyms, fitness studios, yoga & Pilates studios, wellness centres, and health led concepts
- Onboard functional beverage and snack placements in studios, cafés, and grab and go formats
- Collaborate on branded activations such as post workout offerings, event partnerships, and community activations
- Build selective partnerships in corporate offices, co working spaces, events, catering, pop ups, and specialty retail
- Own the full sales cycle: prospecting, presentations, tastings, negotiations, onboarding, and follow ups
- Negotiate pricing, promotions, and partnerships while protecting margins
- Conduct product training and tastings for staff and partners
- Track market trends, competitor activity, and customer feedback to refine sales strategy
- Maintain accurate pipeline reporting and forecasts
Requirements
- 4+ years of proven sales experience within HoReCa, wellness, fitness, or lifestyle F&B channels
- Strong existing network across hotels, restaurants, cafés, gyms, studios, and wellness operators in the UAE
- Commercially sharp with excellent negotiation and presentation skills
- Comfortable operating in a startup / growth stage environment
- Passionate about premium food, functional beverages, and health led brands
- Highly self motivated, relationship driven, and execution focused
- UAE driving license required
Full Job Posting
Company Description
- We are a recently established premium food & beverage distributor in the UAE, representing a curated portfolio of gourmet and functional products including functional beverages, organic snacks, fruit purées, ice cream, and speciality confectionery.
- Our brands are primarily sourced from Scandinavia. We are looking for a commercially driven Sales Manager to grow our presence across HoReCa, fitness & wellness, and select lifestyle channels.
- This role is ideal for someone who understands where premium food and functional products truly move — hotels, restaurants, gyms, studios, beach clubs, offices, and wellness led concepts.
- We are looking for someone to start in September 2026.
Key Responsibilities
- HoReCa (Core Focus): Identify, develop, and manage accounts across hotels, restaurants, cafés, beach clubs, catering groups, and restaurant groups.
- Build long term relationships with F&B Directors, Executive Chefs, Purchasing Managers, and Operations Teams.
- Drive menu placements, product trials, tastings, activations, and repeat orders in premium outlets.
- Fitness, Wellness & Lifestyle Channels: Develop business across gyms, fitness studios, yoga & Pilates studios, wellness centres, and health led concepts.
- Onboard functional beverage and snack placements in studios, cafés, and grab and go formats.
- Collaborate on branded activations such as post workout offerings, event partnerships, and community and wellness activations.
- Other Commercial Channels: Build selective partnerships in corporate offices & co working spaces, events, catering, pop ups, and select specialty retail or hybrid café retail concepts.
- Support cross channel launches and pilot projects with the Founder.
- General Commercial Ownership: Own the full sales cycle: prospecting, presentations, tastings, negotiations, onboarding, and follow ups.
- Negotiate pricing, promotions, and partnerships while protecting margins.
- Conduct product training and tastings for staff and partners.
- Track market trends, competitor activity, and customer feedback to refine sales strategy.
Profile & Requirements
- 4+ years of proven sales experience within HoReCa, wellness, fitness, or lifestyle F&B channels.
- Strong existing network across hotels, restaurants, cafés, gyms, studios, and wellness operators in the UAE.
- Commercially sharp with excellent negotiation and presentation skills.
- Comfortable operating in a startup / growth stage environment.
- Passionate about premium food, functional beverages, and health led brands.
- Highly self motivated, relationship driven, and execution focused.
- UAE driving license required.
What We Offer
- Competitive salary + performance based commission.
- Opportunity to represent chef approved and wellness led international brands.
- Be the first key commercial hire in a growing distribution business.
- Direct access to strategy, brand building, and portfolio expansion.
- Work closely with an experienced, hands on Founder.
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