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Sales Manager – HoReCa & Lifestyle Channels

VENDORR
Dubai, UAE
Full Time
Manager
1 weeks ago
SalesNegotiationPresentationRelationship ManagementAccount ManagementMarket Research
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Company Description

  • We are a recently established premium food & beverage distributor in the UAE, representing a curated portfolio of gourmet and functional products including functional beverages, organic snacks, fruit purées, ice cream, and speciality confectionery.
  • Our brands are primarily sourced from Scandinavia. We are looking for a commercially driven Sales Manager to grow our presence across HoReCa, fitness & wellness, and select lifestyle channels.
  • This role is ideal for someone who understands where premium food and functional products truly move — hotels, restaurants, gyms, studios, beach clubs, offices, and wellness led concepts.
  • We are looking for someone to start in September 2026.

Key Responsibilities

  • HoReCa (Core Focus): Identify, develop, and manage accounts across hotels, restaurants, cafés, beach clubs, catering groups, and restaurant groups.
  • Build long term relationships with F&B Directors, Executive Chefs, Purchasing Managers, and Operations Teams.
  • Drive menu placements, product trials, tastings, activations, and repeat orders in premium outlets.
  • Fitness, Wellness & Lifestyle Channels: Develop business across gyms, fitness studios, yoga & Pilates studios, wellness centres, and health led concepts.
  • Onboard functional beverage and snack placements in studios, cafés, and grab and go formats.
  • Collaborate on branded activations such as post workout offerings, event partnerships, and community and wellness activations.
  • Other Commercial Channels: Build selective partnerships in corporate offices & co working spaces, events, catering, pop ups, and select specialty retail or hybrid café retail concepts.
  • Support cross channel launches and pilot projects with the Founder.
  • General Commercial Ownership: Own the full sales cycle: prospecting, presentations, tastings, negotiations, onboarding, and follow ups.
  • Negotiate pricing, promotions, and partnerships while protecting margins.
  • Conduct product training and tastings for staff and partners.
  • Track market trends, competitor activity, and customer feedback to refine sales strategy.

Profile & Requirements

  • 4+ years of proven sales experience within HoReCa, wellness, fitness, or lifestyle F&B channels.
  • Strong existing network across hotels, restaurants, cafés, gyms, studios, and wellness operators in the UAE.
  • Commercially sharp with excellent negotiation and presentation skills.
  • Comfortable operating in a startup / growth stage environment.
  • Passionate about premium food, functional beverages, and health led brands.
  • Highly self motivated, relationship driven, and execution focused.
  • UAE driving license required.

What We Offer

  • Competitive salary + performance based commission.
  • Opportunity to represent chef approved and wellness led international brands.
  • Be the first key commercial hire in a growing distribution business.
  • Direct access to strategy, brand building, and portfolio expansion.
  • Work closely with an experienced, hands on Founder.

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