Sales Manager
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Key skills for this role
About the Role
Gui Tea seeks an experienced Senior Sales Representative to lead B2B export sales of matcha and tea ingredients in the Middle East. The role involves business development, key account management, and market expansion in the F&B and Horeca sectors.
Key Skills for This Role
Responsibilities
- Lead B2B sales, distribution and business development activities across UAE and Middle East
- Develop new business opportunities and expand market coverage within F&B, Horeca, catering, retail supply and manufacturing sectors
- Promote and sell Gui Tea’s full product portfolio including matcha, beverage ingredients and customised solutions
- Execute sales strategies to achieve revenue, volume and profit targets
- Identify, acquire and grow strategic corporate accounts; manage end to end sales cycles
- Conduct regular customer visits to strengthen relationships and ensure long term cooperation
- Coordinate customised formulations or new product requests with R&D team in China
- Build commercial channels and partnerships including distributors, wholesalers and direct B2B accounts
- Collect and analyse market insights on trends, competitor activities, pricing and customer needs
- Manage order processes, export documentation, shipping coordination and communication with internal teams
Requirements
- Diploma or Degree in Business, Marketing or related field
- Minimum 5 years of B2B sales experience in FMCG, F&B, Catering, Horeca or Wholesale industries
- Strong track record in B2B business development, channel building and key account management
- Excellent negotiation, communication and analytical skills
- Target driven, self motivated and able to work independently
- Willing to travel within the region
- Proficient in English and Mandarin
Full Job Posting
About Us
- Gui Tea is one of the largest Chinese manufacturers and exporters of matcha green tea, producing ceremonial, beverage and culinary grades.
- With strong R&D capabilities, strict quality assurance systems and modern production facilities, delivering consistent premium quality products.
- Customer network includes international café chains, beverage brands, Horeca groups, catering companies, bakeries and beverage manufacturers.
- Expanding into the Middle East market, seeking an experienced Senior Sales Representative to establish and grow commercial footprint.
Key Responsibilities
- Lead B2B sales, distribution and business development activities across United Emirates and the Middle East.
- Develop new business opportunities and expand market coverage within F&B, horeca, catering, retail supply and manufacturing sectors.
- Promote and sell Gui Tea’s full product portfolio, including matcha, beverage ingredients and customised ingredient solutions.
- Execute sales strategies to achieve revenue, volume and profit targets.
- Identify, acquire and grow strategic corporate accounts; manage end to end sales cycles.
- Conduct regular customer visits to strengthen relationships, address issues and ensure sustainable long term cooperation.
- Coordinate customised formulations or new product requests with the R&D team in China.
- Build commercial channels and partnerships within the region, including distributors, wholesalers and direct B2B accounts.
- Introduce Gui Tea products into café chains, horeca groups, catering companies, bakeries and beverage factories.
- Collect and analyse market insights on trends, competitor activities, pricing and customer needs.
- Manage order processes, export documentation, shipping coordination and communication with internal teams.
- Represent Gui Tea at trade shows, exhibitions, business negotiations and large scale project discussions.
Requirements
- Diploma or Degree in Business, Marketing or related field.
- Minimum 5 years of B2B sales experience in FMCG, F&B, Catering, Horeca or Wholesale industries.
- Strong track record in B2B business development, channel building and key account management.
- Excellent negotiation, communication and analytical skills, capable of managing enterprise level clients.
- Target driven, self motivated and able to work independently in a fast paced environment.
- Willing to travel within the region as required.
- Proficient in English and Mandarin.
Preferred
- Prior experience serving B2B customers in food, beverage or ingredient related sectors.
- Existing B2B network or client resources in F&B, Horeca, catering or manufacturing industries.
- Experience in export B2B sales or wholesale distribution models.
- Ability to communicate in Arabic is a plus.
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