Sales Manager- Canada

Increase familiarity with Profile Products and HydraFiber Coir among professional growers and industry partners.

Collect and report competitor activity, pricing signals, market trends and customer intelligence.

Represent Profile Products at trade shows, grower meetings, conferences and other industry events.

Support customer testimonials, case studies, trial reports and other marketing initiatives.

Contribute practical market feedback to product development and go-to-market decisions.

Maintain timely and accurate customer, opportunity and activity records in the company CRM system.

Contribute market data, opportunity timing and customer demand information to support production forecasts, lead-time planning and product availability.

Work directly with Category Manager Cannabis as a direct commercial colleague and use technical support where needed.

Collaborate effectively with marketing, operations, innovation and the broader Profile Products sales organization.

Bachelor's degree or equivalent relevant commercial and horticultural experience.

Demonstrated experience selling professional growing media, substrates or closely related horticultural products.

Experience managing strategic accounts and developing new commercial relationships.

Experience supporting product trials and conducting technically oriented sales conversations

Experience using CRM systems, developing forecasts and maintaining a disciplined opportunity pipeline

The position typically operates in a standard office environment but may frequently visit manufacturing and / or distribution operations.

This position routinely uses office equipment such as computers, phones, photocopiers, file cabinets, and fax machines.

Approximately 30-40% travel throughout Canada and the United States, or as required to provide effective market coverage.

Attendance at relevant North American trade shows and industry meetings.

Occasional international travel, including GreenTech Amsterdam in the Netherlands.