Sales Executive – Food & Beverage Division

Overview

Sales & Revenue Generation

• Identify and develop new business opportunities for F&B outlets, events, banquets, and catering services
• Achieve monthly and annual sales targets
• Prepare and present proposals, quotations, and contracts to clients
• Upsell food, beverage, and event packages to maximize revenue

Client Relationship Management

• Build and maintain strong relationships with corporate clients, event planners, and walk-in customers
• Handle client inquiries, negotiations, and follow-ups professionally
• Ensure client satisfaction before, during, and after events

Event & Banquet Sales

• Coordinate with operations, kitchen, and service teams to ensure smooth event execution
• Conduct site inspections and client meetings
• Manage event bookings, function sheets, and payment follow-ups

Marketing & Promotion

• · Promote F&B outlets, special menus, seasonal promotions, and events
• Participate in sales calls, networking events, and trade shows
• Collaborate with marketing teams on promotional campaigns

Reporting & Administration

• Maintain accurate sales records and client databases
• Prepare sales reports, forecasts, and performance updates
• Monitor market trends and competitor activities

Qualifications & Skills

• Diploma or Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field
• **At least three (3) years** of experience in F&B sales, hospitality sales, or related roles; experience in hotel, restaurant, or catering sales is preferred
• Strong communication, negotiation, and presentation skills
• Excellent customer service and relationship-building abilities
• Sales-driven mindset with strong closing skills
• Ability to work under pressure and meet deadlines
• Proficiency in MS Office applications and CRM systems

Working Conditions

• Flexible working hours, including evenings and weekends as required
• On-site client meetings and events