Sales Development Representative (SDR)

Inbound Lead Interception: Engage 100% inbound prospects in real time (chat, form submissions, phone inquiries) within minutes to evaluate fit and buying intent.

Qualified Demo Booking: Conduct structured discovery, qualify prospects against Baselane’s Ideal Customer Profile (ICP), and book qualified meetings directly onto AE calendars.

Sales-Led Masterclass Growth: Fully own and execute outreach, invitations, reminders, and attendee growth for Baselane’s monthly Masterclass sessions as a core Sales-driven growth engine.

Event Pipeline Conversion: Engage Masterclass registrants and attendees post-event to run discovery and convert interest into 1:1 product demos.

Inbound Database Nurturing: Re-engage warm leads, past event registrants, and hand-raisers in our existing database using automated workflows and personalized communication.

Tech & CRM Discipline: Maintain clean pipeline data and record all prospect interactions in Attio CRM, using Aircall, Slack, and AI lead-scoring tools to prioritize speed-to-lead.

Sales Strategy & Playbook Building: Work closely with Sales Leadership to continuously refine response scripts, qualification criteria, and lead-routing playbooks.

Metric Reporting: Track and report weekly funnel metrics, including response times, contact rates, demos booked, Masterclass registrations, and opportunity conversion rates.

Experience: 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS, FinTech, or PropTech.

Location: Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada.

Quota Track Record: Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or webinar/event registrations.

Tech Literacy: Comfort using modern sales stack tools (Attio CRM, Aircall, Slack) and leveraging AI lead-scoring and automation platforms.

Speed & Agility: Strong urgency around speed-to-lead response times, with the ability to handle real-time chat and multi-channel inbound traffic effectively.

Communication Skills: Excellent verbal and written communication skills with strong objection-handling capabilities and an engaging professional tone.

Mindset: Highly motivated, process-oriented, and energized by building efficient playbooks rather than simply relying on static scripts.

Work Arrangement: Toronto-based hybrid model (in-office days structured with Sales Leadership).

Mentorship & Growth: Direct coaching and weekly 1:1s with Sales Leadership, featuring visibility across the full sales cycle and a structured career progression model.

Impact: Direct influence on building out Baselane's inside sales engine in a high-growth fintech environment.

Health benefits: Comprehensive health, dental, and vision benefits plan package