Sales Business Development Executive
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Key skills for this role
Role Overview
AlKhalejiah is seeking a commercially driven Business Development Executive with experience in product marketing, sales and business development.
The role grows the food product portfolio across HORECA and Retail sectors.
The position develops commercial initiatives, analyses customer and market needs, converts product interest into sales, expands distribution and strengthens brand presence.
Key Skills for This Role
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About the Role
AlKhalejiah is seeking a commercially driven Business Development Executive with experience in product marketing, sales and business development.
The role grows the food product portfolio across HORECA and Retail sectors.
The position develops commercial initiatives, analyses customer and market needs, converts product interest into sales, expands distribution and strengthens brand presence.
Key Responsibilities
- Develop and execute product marketing and promotional plans for HORECA and Retail channels.
- Create product positioning, marketing messages and commercial proposals for different customers and sales channels.
- Promote food products to hotels, restaurants, cafés, catering companies, supermarkets, retailers, distributors and corporate clients.
- Identify new business opportunities and build a pipeline of prospective customers.
- Manage lead generation, product presentations, sampling, quotations, negotiations, closing and follow-up.
- Build relationships with key accounts, buyers, purchasing teams, distributors and retail partners.
- Achieve sales, revenue, margin, customer-acquisition and distribution targets.
- Increase product listings, distribution coverage and product visibility across retail outlets.
- Analyse customer behaviour, market trends, competitors, pricing and product performance.
- Identify marketing and commercial opportunities for each product category.
- Collect customer feedback and translate market insights into product-development initiatives.
- Coordinate samples, trials, presentations, listing requirements, launches, exhibitions and in-store promotions.
Cross-Functional and Reporting Duties
- Develop targeted initiatives to improve inventory movement and sales of slow-moving products.
- Coordinate with Marketing, Production, Quality, Supply Chain, Warehouse and Finance to support campaigns, product availability and order fulfilment.
- Prepare reports on sales performance, marketing initiatives, market opportunities, sales forecasts and customer feedback.
Qualifications and Experience
- Bachelor's degree in Marketing, Business Administration, Food Science or a related field.
- At least 3 years of experience in product marketing, business development, food sales or key account management.
- Experience developing and executing product marketing plans, promotional campaigns and market and competitor analysis.
- Experience in HORECA, Retail, FMCG or food manufacturing is strongly preferred.
- Good knowledge of the Saudi market and its food sales and distribution channels.
- Established relationships with relevant hospitality, retail or distribution customers are highly desirable.
Skills
- Strong understanding of product marketing, positioning, pricing, margins, retail listings, stock movement and commercial negotiations.
- Strong marketing, sales, negotiation, presentation, relationship-building and deal-closing skills.
- Ability to analyse market data and customer behaviour and translate insights into commercial opportunities.
- Proficiency in Microsoft Office, CRM systems and sales-reporting tools.
- Fluency in English is required; Arabic is a strong advantage.
- A valid driving licence and willingness to conduct regular field visits are preferred.
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