Sales and Retention Manager

Champion and deliver the FUNDAMENTALS sales process across the club

Coach and develop colleagues to maximise sales performance and conversion

Drive membership sales through effective lead management and member engagement

Monitor performance against KPIs and implement action plans to achieve targets

Deliver regular sales updates and performance presentations to the leadership team

Drive revenue across memberships, fitness products and secondary spend

Create initiatives that improve member engagement and retention

Analyse retention trends and member behaviour to identify opportunities for growth

Ensure every member receives an outstanding experience throughout their fitness journey

Support delivery of member-focused campaigns, events and national initiatives

Build a culture that prioritises member satisfaction and loyalty

Develop and execute creative lead-generation activity both inside and outside the club

Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses

Support local marketing initiatives that drive awareness and membership growth

Identify new opportunities to increase club performance and market presence

Deliver coaching, mentoring and constructive feedback to colleagues

Promote a positive, high-performance culture within the club

Lead by example through exceptional service standards and professionalism

Support recruitment, onboarding and development of future talent

Work closely with the General Manager to support day-to-day operations

Assist with Health & Safety, compliance, facilities and maintenance processes

Ensure company standards of cleanliness, presentation and service are consistently maintained

Support the successful delivery of company initiatives and operational priorities

Experience in sales, membership, retail, hospitality or customer-focused leadership roles

Proven ability to influence performance and achieve commercial targets

Strong leadership and coaching skills

Excellent communication and relationship-building abilities

Commercial mindset and confidence working with KPIs and performance data

Passion for delivering exceptional customer experiences

Positive, resilient and solutions-focused approach

Flexible to work evenings, weekends and Bank Holidays when required

Experience within a fitness, leisure or membership-based business

Knowledge of lead generation, sales conversion and retention strategies

Experience developing business partnerships and community engagement initiatives

Understanding of membership sales and customer lifecycle management

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.

To succeed with us, you'll embody our principles:

Challenge convention, identify opportunities and drive continuous improvement.

Take responsibility, deliver results and lead with confidence.

Create meaningful experiences for our members, colleagues and communities.