Sales and Marketing Representative

Key Responsibilities1. Lead Handling & Conversion

• Respond to all incoming leads from Meta Ads, Instagram, Facebook, Google Ads, WhatsApp, website forms, calls, and referrals.
• Contact new leads quickly and professionally.
• Understand the customer’s vehicle, requirement, budget, timeline, and interest.
• Explain DiabloFoil’s services clearly, including PPF, car wrapping, window tinting, detailing, ceramic coating, and other related services.
• Convert enquiries into confirmed visits, appointments, quotations, bookings, and final sales.
• Maintain a strong follow-up system for all pending leads.
• Reconnect with old leads, lost leads, inactive leads, and previous customers.
• Ensure no lead is ignored, delayed, or left without proper follow-up.
• Build trust with customers by explaining quality, materials, warranty, process, and workmanship standards.
• Handle price objections professionally without damaging the premium value of the brand.

2. Sales Target & Revenue Responsibility

• Achieve the monthly sales target assigned by management.
• Work daily toward confirmed bookings, advance payments, and completed sales.
• Track personal sales performance against monthly targets.
• Push for higher-value packages and upselling opportunities.
• Promote services such as full PPF, color PPF, car wrapping, ceramic coating, window tinting, detailing, interior protection, and add-on packages.
• Convert walk-in customers into confirmed jobs.
• Support the team in reaching company revenue targets.
• Maintain discipline in customer follow-up until the lead is either converted or officially closed.

3. Customer Communication

• Communicate with customers through WhatsApp, calls, Instagram DM, email, and face-to-face meetings.
• Send professional quotations, service details, packages, photos, videos, warranty information, and location details.
• Follow up with customers after sending quotations.
• Invite customers to visit the studio to see materials, ongoing work, and completed vehicles.
• Explain the difference between premium materials and cheaper market options.
• Maintain polite, confident, and professional communication at all times.
• Make customers feel valued and comfortable throughout the sales journey.
• Coordinate with customers regarding booking date, vehicle drop-off, delivery timeline, and payment.

4. Marketing Support

• Support the company’s digital marketing efforts by sharing customer feedback, lead quality, campaign performance, and market response.
• Coordinate with the content team for photos, videos, reels, customer delivery content, before-and-after shots, and promotional campaigns.
• Suggest creative ideas for offers, campaigns, lead generation, and customer engagement.
• Help maintain active communication on Instagram, Facebook, WhatsApp Business, Google Business Profile, and other digital platforms.
• Monitor customer enquiries coming from paid ads and organic posts.
• Provide feedback on which ads, services, offers, and messages are generating better leads.
• Assist in promoting seasonal offers, B2B packages, corporate discounts, and premium service campaigns.

5. CRM & Reporting

• Maintain proper records of all leads, calls, messages, quotations, follow-ups, visits, bookings, and closed sales.
• Update lead status daily in the company CRM, Google Sheet, ClickUp, or any system provided by the company.
• Record customer details including name, contact number, vehicle model, service required, source of lead, quotation amount, follow-up date, and final status.
• Submit daily lead follow-up reports to management.
• Submit weekly and monthly sales performance reports.
• Track reasons for lost leads such as price, timing, no response, competition, or customer not ready.
• Maintain full transparency in lead handling and sales conversion.

6. Appointment & Booking Management

• Schedule customer visits and consultations at the studio.
• Coordinate with the operations team before confirming job dates.
• Check workshop availability before committing delivery timelines to customers.
• Confirm booking advances where required.
• Ensure proper handover of confirmed jobs to the operations team.
• Share customer requirements clearly with the installation team to avoid mistakes or miscommunication.
• Follow up with customers during the job process when required.

7. After-Sales Follow-Up

• Follow up with customers after job completion to ensure satisfaction.
• Request Google reviews, testimonials, photos, and referrals from happy customers.
• Encourage repeat business from existing customers.
• Offer maintenance advice and future service recommendations.
• Handle minor complaints professionally and escalate serious concerns to management immediately.

Required Skills & Qualifications

• Previous experience in sales, customer service, tele-sales, digital lead conversion, or automotive sales is preferred.
• Experience in car wrapping, PPF, detailing, car accessories, automotive services, or luxury products is an advantage.
• Strong communication skills in English are required. Arabic, Hindi, Malayalam, or other languages will be an advantage.
• Good knowledge of WhatsApp Business, Instagram, Facebook, Google Ads leads, and CRM systems.
• Ability to convert online enquiries into appointments and confirmed sales.
• Strong negotiation and persuasion skills.
• Ability to handle price objections professionally.
• Target-oriented mindset with strong follow-up discipline.
• Good understanding of customer behavior and premium service selling.
• Basic knowledge of digital marketing, social media campaigns, and content coordination.
• Ability to work under pressure and achieve monthly targets.
• Professional appearance and confident personality.

Personal Qualities Required

• Positive attitude and strong work ethics.
• Highly disciplined in follow-up and reporting.
• Smart, confident, and persuasive communicator.
• Honest, responsible, and target-focused.
• Well-organized and punctual.
• Able to work independently and as part of a team.
• Patient and professional with customers.
• Passionate about cars, luxury service, and customer experience.
• Willing to learn about materials, packages, warranties, and technical details.
• Able to represent DiabloFoil as a premium brand.

Monthly Target & Incentive Structure

Monthly Target Responsibilities

• Achieve the monthly revenue target assigned by management.
• Maintain daily lead follow-up discipline to support target achievement.
• Convert leads into confirmed bookings and completed jobs.
• Maintain a healthy sales pipeline throughout the month.
• Focus on both new customer acquisition and repeat customer sales.

Incentive Eligibility

• Incentives will be applicable only when:
• Monthly sales target is achieved as per management-approved target.
• Sales are confirmed, completed, and payment is received from the customer.
• Lead and customer details are properly recorded in the CRM or company reporting system.
• No major customer complaint, false commitment, or internal miscommunication is linked to the sale.
• Discounts or offers are approved by management before confirmation.

Incentive Conditions

• Incentives will be paid as per the company-approved incentive structure.
• Incentives may vary depending on service category, profit margin, offer price, and management approval.
• Cancelled bookings, unpaid jobs, pending payments, or refunded jobs will not be eligible for incentive.
• Any false reporting, fake lead entry, or unapproved discount may result in cancellation of incentive.

Daily Work Expectations

• Check and respond to all new leads immediately.
• Follow up with all pending leads every day.
• Call serious leads and invite them to visit the studio.
• Send quotations and service details professionally.
• Update CRM or lead sheet daily.
• Share daily report with management.
• Coordinate with marketing and operations teams.
• Push for bookings, advances, and confirmed job dates.
• Maintain professional communication with every customer.

Performance Evaluation

• The employee’s performance will be evaluated based on:
• Monthly sales achieved.
• Lead response time.
• Number of calls and follow-ups completed.
• Lead-to-visit conversion ratio.
• Visit-to-booking conversion ratio.
• Total revenue generated.
• Customer feedback and Google reviews.
• CRM/reporting discipline.
• Communication quality.
• Ability to work with the team and support company growth.

Additional Duties

• Support events, promotions, collaborations, B2B visits, and customer engagement activities when required.
• Assist in creating offers, campaign ideas, and sales messages.
• Coordinate with photographers, content creators, and marketing agencies when needed.
• Perform any additional duties assigned by the management.

Work Standard Expected