Sales and Marketing Manager
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Key skills for this role
Role Overview
Commercial sales role delivered through marketing for student accommodation.
Own the annual letting target by generating demand, managing sales channels, and improving conversion.
Success is measured by bookings, occupancy, conversion, and acquisition cost rather than traffic or engagement.
Key Skills for This Role
Full Job Posting
Role purpose
Commercial sales role delivered through marketing for student accommodation.
Own the annual letting target by generating demand, managing sales channels, and improving conversion.
Success is measured by bookings, occupancy, conversion, and acquisition cost rather than traffic or engagement.
Digital demand and acquisition
- Own paid search, paid social, SEO, campaign targeting, budget allocation, landing pages, conversion tracking, retargeting, CRM, and email marketing.
- Track enquiries, qualified leads, conversion rate, bookings, cost per enquiry, cost per booking, and performance by channel.
- Redirect spend toward channels delivering the strongest commercial return.
Agents and partnerships
- Manage international and domestic agents, education consultants, and referral partners.
- Recruit and onboard partners, manage relationships and commissions, and track bookings and cost per booking.
- Develop relationships with universities, pathway providers, and other referral sources.
- Measure partner performance by bookings delivered rather than the number of partners signed.
Clearing and conversion
- Own the strategy for Clearing and other fast-decision booking periods.
- Optimise campaigns, availability, landing pages, response times, and follow-up to convert students quickly.
- Own the journey from first enquiry to completed tenancy and improve lead quality, CRM workflows, application conversion, and booking completion.
Reputation and content
- Manage reviews and reputation activity that influence booking decisions.
- Ensure website content, room information, imagery, videos, virtual tours, pricing, availability, and agent materials accurately represent the accommodation.
Essential experience
- Experience personally carrying a sales, revenue, occupancy, or booking target.
- Strong paid search and paid social experience.
- Working knowledge of SEO.
- Experience with landing pages, conversion funnels, CRM, and email.
- Strong analytical and spreadsheet skills.
- Experience managing customer acquisition cost and third-party sales channels.
- Ability to build sales pacing and forecasting models.
- Evidence of achieving commercial targets expressed in numbers.
Pay
- AED 10,000 to AED 15,000 per month.
Work location
- Work location is in person.
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