oracle
RTCDP implementation Specialist
Zensar
Pune, IND
Onsite
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- inAdobe Campaign Classic (both Business Practitioner andDeveloper), Adobe Qualified inAdobe Experience Platform, and SFMC EmailSpecialist.
- Implemented Adobe CDP from the ground up-identity resolution stitching known and anonymous profiles viaWebSDK, profileand audience building, andaudience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
- ImplementedAdobe Customer Journey Analytics (CJA) -data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition,nurture, ABM, retention, event engagement) into CDPaudience logic andCJAmeasurement frameworks
- Owned consent enforcement, governance labels, andpre-activation audience QAprocesses
- Operationalized GDPR, CCPA, andCAN-SPAM compliance-including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
- LedWebSDKimplementation, tagmanagement, event schema design, anddata layer governanceacross webproperties
About Zensar
IT Services10702 employeesFounded 1963
Global technology firm providing digital transformation and infrastructure services.
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