RevOps Manager

Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.

Own HubSpot end-to-end: configuration, workflows, custom objects, pipelines, permissions, and data hygiene across Marketing Hub, Sales Hub, and Service Hub.

Design and maintain account and lead segmentation models that reflect our multiple GTM motions, ensuring each segment is routed and worked correctly.

Build and own lead routing logic, territory, round-robin, and rules-based that runs cleanly across concurrent motions and avoids conflicts or leakage.

Design, implement, and continuously tune lead scoring models (fit + engagement) that reflect the different buying signals across each motion.

Design and maintain lifecycle stages and scoring models that align Marketing, Sales, and Customer Success and Product-Led Growth.

Build and maintain dashboards and reports that give leadership real-time visibility into pipeline, funnel conversion, and revenue performance across all active motions.

Partner with Sales and Marketing leadership to identify process gaps and implement scalable solutions inside HubSpot.

Own integrations between HubSpot and the rest of the GTM stack (e.g. Slack, Lemlist, Instantly, LinkedIn Sales Navigator, billing/finance systems), evaluating and onboarding new tools as our needs evolve.

Use AI-powered enrichment and automation tools to keep contact, account, and pipeline data continuously updated, deduplicated, and accurate reducing manual data entry across the GTM team.

Establish and enforce data governance standards deduplication, field standardization, and enrichment processes.

Support quota and territory planning, forecasting, and compensation reporting with clean, reliable data.