Revenue Operations Lead

Own Salesforce, HubSpot, and the broader revenue technology stack, including architecture, administration, integrations, governance, and ongoing optimization

Maintain strong data quality, clear system documentation, and consistent operating standards

Translate business needs into technical requirements and prioritize solutions with Growth, Admissions, Marketing, and Product

Lead testing, validation, deployment, and adoption for system enhancements

Redesign our lead flow so each inquiry is routed correctly and the right source, campaign, campus, and family context reaches Admissions before the first conversation

Move critical workflows away from middleware and toward reliable native platform integrations

Evaluate, select, and implement Primer’s next calling and communications platform

Improve lead routing, attribution, funnel visibility, and lifecycle-stage governance across systems

Build and maintain reporting across the full funnel, from lead generation through enrollment and the first day of school

Establish the weekly and monthly reporting used to evaluate performance, diagnose funnel issues, and make resource decisions

Bring clear insights and recommendations to monthly business reviews

Build forecasting and capacity-management tools in partnership with the Head of Growth

Create one trusted view of performance across Marketing, Admissions, and campus capacity

Turn the practices of our strongest Admissions representatives into a documented playbook library that Admissions leadership can use for coaching and enablement

Run a weekly operating cadence with Marketing, Admissions, Product, and other key partners

Maintain a standing roadmap of system and process improvements, supported by research, impact assessments, and clear recommendations

Proactively identify broken processes and bring forward solutions, not just status updates

Map and document Primer’s full lead-flow and revenue-system architecture alongside the current systems owner

Identify the highest-risk gaps in routing, attribution, integrations, reporting, and data quality

Align with the Head of Growth and key stakeholders on the future-state design

Ship the first phase of the lead-flow and integration migration

Launch the first version of Primer’s rhythm-of-business reporting and establish a weekly review cadence

Publish a prioritized revenue operations roadmap with researched recommendations, expected impact, and proposed sequencing

Deep, hands-on experience with both Salesforce and HubSpot, including relevant certifications

A track record of personally building and administering systems, not solely managing vendors or designing from a distance

Experience building or rebuilding a revenue engine within an early-stage or rapidly scaling company

Previous experience leading a sales or customer-facing team, with a clear understanding of how systems affect representative performance and customer experience

Experience supporting high-consideration consumer sales, where customers are making a significant and personal decision

Strong understanding of lead routing, attribution, lifecycle stages, data architecture, reporting, and funnel management

The ability to turn ambiguous business problems into clear requirements, prioritized solutions, and shipped improvements

A solutions-oriented approach: when presented with several broken points, you research the options and return with a recommendation

A systems mindset: you naturally think about where a lead enters, what information travels with it, how it changes over time, and what the representative needs to see

Experience evaluating and implementing CTI or calling platforms

Sales enablement or playbook-development experience

Experience building forecasting, staffing, or capacity models

Experience supporting a multi-location or geographically distributed organization

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.