Retail Media & eCommerce Marketing Mgr

What you will do

• Strategic Integration: Drive retail media strategy (Amazon/Social Commerce) across EU markets, ensuring integration into brand planning and optimizing media spend allocation for high-impact performance. 1
• Performance Measurement: Develop and implement standardized cross-market measurement frameworks, including ROI dashboards and marketing mix modeling, to track critical KPIs and demonstrate contribution to commercial growth. 1
• Operational Excellence: Oversee the digital shelf and content creation process, utilizing PIM/DAM tools and data-driven insights (A/B testing) to automate and enhance retailer requirements. 1
• Financial & Stakeholder Governance: Lead financial best practices, including A&P vs. Gross to Net categorization, while collaborating with internal teams (GDIO, IBE, Analytics) to close capability gaps and upskill regional teams. 1
• Agency & Partner Management: Manage external retail media agency relationships and service delivery, ensuring adherence to European governance and strategic goals. 1
• Required Qualifications
• Experience: Minimum 4 years of experience (including 1 year exp in Social Commerce) in eCommerce, Retail Media, or Digital Marketing, with a strong preference for background within the FMCG/CPG sector.
• Education: Bachelor’s degree in Marketing, Business, Economics, or a related field; a Master’s degree is a plus.
• Track Record: Proven success in driving digital strategy, preferably with specific experience in managing large-scale budgets and agency relationships
• Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #LI-Hybrid