Regional Marketing Manager – North America
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Key skills for this role
Key Skills for This Role
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NA marketing strategy
Own the end-to-end marketing performance for your region, connecting strategy, execution and pipeline impact.
Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with clear objectives and measurable ROI.
Track performance across campaigns, channels, and sales outcomes, using insights to optimize investment, improve conversion, and support revenue growth.
End-to-end execution across campaigns, events & webinars
Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting.
Turn regional and global priorities into campaigns that generate qualified pipeline, in partnership with Web & Data engineers, Demand Gen and Brand teams.
Track performance against pipeline and revenue targets, using results to adjust tactics and improve ROI.
Plan, budget and coordinate North America tradeshows, events and webinars, including sourcing relevant opportunities and speaking slots.
Lead regional webinar delivery and manage pre- and post-event activity, from promotion and registration through follow-up and evaluation.
Required Experience
Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
Proven ability to manage regional strategy, budget and execution, while driving programs that support pipeline, revenue and ROI.
Strong stakeholder relationship management skills, with the ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders.
Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Clear written and verbal communication skills, with strong marketing acumen and fresh, practical ideas
Self-starter mindset, with the ability to work independently and collaboratively.
Native English speaker.
Ideal Candidate
Hands-on operator: You are comfortable doing the work yourself, not just setting direction: owning end to end execution.
Execution-first: You move quickly, manage details well, and consistently turn plans into delivered output.
Commercially minded: You understand how marketing contributes to pipeline and account growth and can connect positioning, campaigns, content, and sales support into practical commercial programs.
Clear communicator: You can simplify technical complexity into compelling messages and useful sales tools.
AI-forward: You use generative AI tools to accelerate and augment your work for research, drafting, content development, and optimization.
All your information will be kept confidential according to EEO guidelines.
About QIMA
Global provider of supply chain testing, inspection, and certification.
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