Reddit Community Manager

Key responsibilities

• Actively engage in core subreddits, building trust and authority by offering genuine value, answering questions, and sharing expertise never pushing a hard sell
• You’ll shape and own Halfords Reddit strategy from the ground up, defining benchmarks, success measures and long‑term growth plans
• Create Reddit‑native content such as long‑form guides and visual assets tailored to the tone and aesthetic of each community, aligned with brand content pillars
• Partner with SEO to optimise post titles and content for discoverability in search
• Use social listening tools to monitor brand mentions, sentiment and wider industry conversations
• Collaborate with the Social Media team to feed Reddit insights into broader organic and paid strategies, identifying opportunities to repurpose themes across channels while maintaining consistent tone of voice
• Work closely with PR and brand teams to identify, manage and mitigate potential crises
• Build relationships with moderators and influential community members active in Halfords‑relevant threads
• Lead “Reddit‑first” initiatives such as AMAs (Ask Me Anythings), Megathreads and coordinated product launches
• Share community insights with product and marketing teams to help shape future offerings

About you

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
• Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.