Public Relations Manager

Strategic Media Relations & Brand Guardianship

Architect the Narrative: Develop and lead XPENG Mexico’s annual PR and communications strategy, ensuring alignment with global milestones and local market nuances.

Cultivate Elite Networks: Build and nurture high-level relationships across automotive, technology, business, and premium lifestyle media to secure top-tier coverage.

Media Program Leadership: Oversee the full press lifecycle, including proactive storytelling, press-car loan programs, media test drives, and high-impact press kits.

Crisis & Reputation Management: Serve as the brand’s frontline guardian, proactively monitoring risks and leading response protocols to protect XPENG’s integrity in Mexico.

Influencer & Creator Ecosystem Management

Drive Authentic Influence: Lead the influencer strategy with a focus on "credibility over reach," building long-term partnerships with tech innovators, automotive specialists, and lifestyle trendsetters.

Collaborative Storytelling: Negotiate and manage collaborations that translate complex AI and EV technology into engaging, "social-first" content that resonates with diverse audiences.

Performance Tracking: Own the influencer budget and ROI, ensuring every partnership drives measurable brand affinity and engagement.

Product Launches & Experiential PR

Lead Major Launches: Own the PR and influencer "journey" for all major vehicle launches (e.g., the XPENG L03), from teaser campaigns to large-scale media events and post-event momentum.

Experience Design: Coordinate with internal teams to create premium media experiences, including press conferences, Q&A sessions, and immersive vehicle walkthroughs.

Technology Storytelling & Thought Leadership

Translate Innovation: Transform technical concepts (AI, intelligent driving, ultra-fast charging, Physical AI) into compelling, locally relevant stories that position XPENG as a tech-first company.

Elevate Leadership: Develop talking points, speeches, and executive LinkedIn strategies to establish XPENG Mexico’s leadership team as thought leaders in the mobility space.