Public Relations Manager, MENA
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Key skills for this role
About the Role
Xsolla seeks a seasoned Public Relations Manager to lead PR and media relations campaigns in the MENA region. The role involves building media relationships, crafting content, and managing communications for the gaming and fintech sectors.
Key Skills for This Role
Responsibilities
- Foster relationships with Tier 1 and local media outlets across UAE, Saudi Arabia, Israel, Egypt, and broader MENA
- Contribute to marketing communications plans including strategy, goals, budget, and tactics
- Develop strategic media relations plan to secure high profile placements in print, broadcast, and online media
- Coordinate PR activities including event logistics and speaking opportunities at regional events
- Collaborate with integrated marketing manager to create engaging content for traditional and new media
- Manage media inquiries and interview requests
- Craft content for press releases, bylined articles, and presentation scripts
- Evaluate opportunities for partnerships, sponsorships, and advertising in gaming ecosystem
- Establish relationships with thought leaders, government bodies, and gaming stakeholders
- Keep abreast of industry trends and make recommendations on communication strategy
Requirements
- BA/MA degree in Marketing, Advertising, Communications, or related discipline
- 6 8 years of proven track record in strategizing and executing successful PR campaigns with MENA market experience
- Strong networks with business and industry media outlets across MENA
- Exceptional writing and editing skills
- PR event planning and execution experience within MENA, especially UAE and Saudi Arabia
- Expertise in handling crisis communications
- Prior work experience in the video game industry
- Fluency in English required; fluency or professional proficiency in Arabic and/or Hebrew strongly preferred
- Knowledge of local data privacy regulations (UAE, Saudi Arabia)
Full Job Posting
Job Overview
- We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team.
- You will support and make significant contributions to the planning, collaboration, execution, and measurement of our PR & Media Relations Campaigns in the MENA region.
- Working from our Cyprus office or remotely across the MENA region, you will report directly to the Vice President of Global Public Relations.
Core Job Functions/Responsibilities
- Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region.
- Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
- Develop a strategic media relations plan to secure high profile placements in print, broadcast, and online media across English and Arabic language outlets.
- Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
- Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms.
- Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region.
- Manage media inquiries and interview requests.
- Craft content for press releases, bylined articles, and presentation scripts.
- Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming ecosystem.
- Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders.
- Keep abreast of industry trends affecting clients and the MENA gaming market.
- Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas.
Education/Experience
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
- 6 8 years of proven track record in strategizing and executing successful public relations campaigns with meaningful MENA market experience.
- Strong networks with both local and international business and industry media outlets across the MENA region.
- Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting.
- PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia.
- Expertise in handling crisis communications.
- Prior work experience in the video game industry is a prerequisite; fintech experience is a bonus.
- Proficiency in localizing press releases for Arabic language markets and understanding of cultural nuances.
Additional Requirements
- Knowledge and understanding of local data privacy regulations (UAE Federal Decree Law No. 45 of 2021 and Saudi Arabia's PDPL).
- Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred.
- Additional European or regional language skills are a bonus.
Benefits
- Customized career roadmap with in house training, independent study, conference attendance, and higher education opportunities.
- Benefits Program designed to meet physical, mental, and emotional well being.
About Xsolla
- Xsolla is a global commerce company providing tools and services for video game developers.
- Headquartered in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500 game developers.
Salary
- $80,000 $95,000 a year
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