Public Relations Manager
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Key skills for this role
Role Overview
This newly created Dubai-based role leads public relations efforts across the Middle East.
The position focuses on strategic media relations, brand storytelling, trade events, and expanding media presence across the GCC and wider region.
The role works with the regional PR team, global teams, and business units across B2B and B2C markets.
Key Skills for This Role
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About Trip.com Group
Trip.com Group is a global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar.
The company operates across more than 50 countries and provides travel products and services through global platforms.
Role Overview
This newly created Dubai-based role leads public relations efforts across the Middle East.
The position focuses on strategic media relations, brand storytelling, trade events, and expanding media presence across the GCC and wider region.
The role works with the regional PR team, global teams, and business units across B2B and B2C markets.
Responsibilities
- Develop and execute Middle East PR strategies aligned with global frameworks and business priorities.
- Build media relationships and secure coverage across publications, broadcast outlets, and digital platforms.
- Oversee content creation, media briefings, interviews, press releases, and local PR campaigns.
- Support regional campaigns, partnerships, thought leadership, trade events, and industry conferences.
- Maintain consistent messaging across Middle Eastern markets and support global communications alignment.
- Identify PR risks, support crisis communications, and review content for reputation and cultural sensitivity.
Qualifications
- 6–8 years of PR, communications, or journalism experience focused on the Middle East.
- Track record of delivering high-impact campaigns and securing top-tier GCC and Middle East media coverage.
- Established Middle East media network and strong industry relationships.
- Fluency in Arabic and professional-level English.
- Exceptional Arabic and English writing and storytelling skills.
- Strategic expertise in brand positioning and media engagement.
- Experience across multiple Middle Eastern markets is a plus; social media marketing and digital PR experience is advantageous.
- Willingness to travel occasionally across the region.
Working Environment
- Trip.com Group offers career growth, internal mobility, global opportunities, flexible working arrangements, and a supportive international team environment.
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