Public Relations Assistant

Media | Influencer Relations

Secures unique placements using media outreach (phone and email pitching), to include 5-10 unique placements a month in Tier 3 or higher outlets

Provides social media/competitive intel report and contributes to creative ideation/new pitch concepts that can be shared with clients

Monitors trend/industry news for client coverage for account team review; may assist with compiling trend and industry research into client-facing email or agenda updates

Supports weekly coverage upload and reporting within agency’s dashboard

Researches and builds media and influencer lists

Assists account team with researching client speaking opportunities, industry awards, and competitor analysis

Account Management

May sit in on conference calls (target 1 – 2 calls per month for each client)

Participates in brainstorms

Assists the team in tracking media hits, influencer engagement metrics, and updates in monthly and quarterly activity reports

Executes various client program components

Supports account team with client event logistics and daily tasks involved

Assists with press kits and media mailers, sample requests, and inventory tracking

Provides research support for account team

Writing | Editing

Drafts client-ready emails for manager review, press materials, creative pitches, helps contribute to sections of event/launch strategy docs, and other client communications

Agency Contributions

Participates in agency’s development programs

Contributes positively to the culture, atmosphere and values and exudes a positive outlook on his/her team