Public Relations and Marketing Expert_Riyadh Bus (f/m/d)
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Key skills for this role
About the Role
DB Engineering & Consulting is seeking a Public Relations and Marketing Expert for Saudi Arabia to develop and implement PR and marketing strategies for public transport services. The role requires 10+ years of experience in PR and marketing, preferably in transport or infrastructure projects.
Key Skills for This Role
Responsibilities
- Develop and implement public relations and marketing strategies to support public transport services and enhance ridership
- Plan and execute awareness campaigns for bus services, AFC systems (ticketing), and IT/AVM passenger information systems
- Manage brand positioning and communication materials, ensuring consistency across all channels
- Lead stakeholder and public engagement initiatives, including coordination with authorities, media, and community groups
- Oversee media relations, including press releases, briefings, and crisis communication management
- Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements
- Coordinate with operations teams to ensure accurate and timely passenger information dissemination
- Track and report campaign performance, KPIs, and ROI, ensuring continuous improvement of marketing activities
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred)
- Minimum 10 years of experience in PR and marketing, preferably in transport, infrastructure, or public sector projects
- Proven experience in developing and delivering large scale communication and awareness campaigns
- Strong knowledge of media relations, branding, and digital marketing channels
- Experience managing public facing communications in operational environments
- Excellent written and verbal communication skills in English (Arabic is a strong advantage)
- Strong stakeholder management skills, with the ability to work across multi disciplinary and multicultural teams
Full Job Posting
Introduction
- DB Engineering & Consulting is a part of the DB group, a world leading global railway company with an extensive organization in Germany and projects around the world.
- Our company offers technically sophisticated and customized infrastructure, mobility and transport solutions.
- For Saudi Arabia, we are looking for a passionate Public Relations and Marketing Expert (m/f/d).
Responsibilities
- Develop and implement public relations and marketing strategies to support public transport services and enhance ridership.
- Plan and execute awareness campaigns for bus services, AFC systems (ticketing), and IT/AVM passenger information systems.
- Manage brand positioning and communication materials, ensuring consistency across all channels (digital, print, on ground).
- Lead stakeholder and public engagement initiatives, including coordination with authorities, media, and community groups.
- Oversee media relations, including press releases, briefings, and crisis communication management.
- Monitor and analyze customer feedback, satisfaction levels, and market trends to inform service improvements.
- Coordinate with operations teams to ensure accurate and timely passenger information dissemination (e.g., service changes, disruptions).
- Track and report campaign performance, KPIs, and ROI, ensuring continuous improvement of marketing activities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred).
- Minimum 10 years of experience in PR and marketing, preferably in transport, infrastructure, or public sector projects.
- Proven experience in developing and delivering large scale communication and awareness campaigns.
- Strong knowledge of media relations, branding, and digital marketing channels (social media, web, campaigns).
- Experience managing public facing communications in operational environments (e.g., transport systems, smart city services).
- Demonstrated ability to analyze customer insights, data, and campaign performance metrics.
- Excellent written and verbal communication skills in English (Arabic is a strong advantage).
- Strong stakeholder management skills, with the ability to work across multi disciplinary and multicultural teams.
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