Programme Marketing Assistant (FTC)

Key Responsibilities

• Events: Provide marketing support for in-person and online events. Monitor event registrations and recommend promotional strategies. Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success.
• Newsletters & Mailers: Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing. Manage requests for mailing lists and ensure timely distribution.
• Social Media: Promote all upcoming programme activities across social media channels. Develop and implement social media plans to maximise reach, engagement, and results.
• Focus Series & Campaigns: Coordinate ‘Focus Series’ activities by working with programmes to source content, create landing pages and promote campaigns through appropriate marketing channels.
• Website, Blogs & Hub Management: Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages. Upload blogs (including guest contributions), partner events, and other programme content. Monitor performance, refine content, manage marketing widgets, and determine effective calls to action. Ensure all programme content is published and promoted in the most effective way.
• Member Elections & Survey Management: Develop promotional strategies to increase participation in elections and surveys. Manage the end-to-end process, from promotion and response collection through to analysis and publication of results.
• Design Briefs & Programme Visuals: Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets.
• Data Management: Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting.
• Presentation Support: Provide support in formatting and updating presentations as required.
• Training Colleagues: Support the training of colleagues on relevant marketing tools, processes, and programme activities.

Skills, Knowledge and Expertise