Programmatic - Specialist

Roles & Responsibilities: Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to just one of the major DSP (DV360, Amazon DSP, Yahoo DSP and TTD) Ideating successful audience segmentation aimed at reaching a client goal Comfortable working in a fast-moving environment, evaluating performance signals, and making data-backed decisions that drive outcomes. Working with agency team to develop best-in-class solutions based on available tech Strong communication skills, with the ability to simplify complex data and explain platform behavior to stakeholders Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. A passion for staying updated on platform updates, new features, and industry trends to inform testing and innovation Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert) of programmatic.

Required Qualifications: A full-time graduate degree Overall, 5 to 8 years of experience towards Digital advertising, with 4+ yrs. of relevant experience in managing programmatic campaigns for large clients. Proven track record of working on min. 2 of the major DSPs (DV360, Amazon DSP, Yahoo DSP and TTD) Strong command of campaign setup, pacing management, performance optimization, and troubleshooting technical or delivery issues across multiple DSPs and ad servers Proficiency in data analysis with strong Excel skills (pivots, formulas) and experience consolidating multi-source data for reporting, dashboards or automations Working knowledge of brand-safety tools (IAS, DV, Channel Factory) and ability to ensure safe, compliant campaign delivery. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients. Supply side experience will be a plus. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.

Strong analytical skills and logical reasoning to manage daily deliverables Excellent written and verbal communication skills Comfortable working in rotational shifts Exposure to campaign planning, including vendor evaluation, budget allocation, and KPI definition.

Comfortable contributing to workflow improvements and operational efficiency initiatives Ability to mentor junior analysts/traders, review tasks & workflows and guide best practices with/without managing direct reports.