Program Manager, Martech Operations & Governance

Serve as the primary communication and coordination lead for operational requests.

Provide regular status updates to Marketing, Analytics, Product, Engineering, regional stakeholders, leadership, and external partners.

Coordinate cross-functional discussions across multiple business units, regions, and brands.

Drive alignment on priorities, timelines, dependencies, and resource requirements.

Facilitate communication between technical teams and business stakeholders to ensure expectations are clearly understood.

Maintain a centralized log of operational issues, data-quality concerns, tagging issues, and other Martech-related incidents.

Track investigation progress, ownership, dependencies, and resolution timelines.

Coordinate resolution efforts across internal teams and external partners.

Manage stakeholder communications during critical data-quality, analytics, tagging, or measurement incidents.

Ensure root-cause analysis, resolutions, and lessons learned are documented.

Identify recurring issues and recommend process or technology improvements to prevent future incidents.

Coordinate activities and deliverables across Martech technology vendors, implementation partners, agencies, and other external stakeholders.

Track vendor deliverables, action items, milestones, and dependencies.

Establish clear accountability for external partners and ensure timely follow-up.

Escalate vendor risks, delays, and delivery issues when required.

Support effective collaboration between internal technical teams and external partners.

Develop and maintain operational reporting and dashboards covering: Intake volume and demand Open backlog Service-level performance Request turnaround and resolution times Resource utilization Vendor performance Regional demand trends Open risks and escalations Provide regular executive reporting highlighting delivery progress, operational risks, unresolved issues, and strategic recommendations. Use operational data to identify trends, bottlenecks, and opportunities for process improvement.

Intake volume and demand

Open backlog

Service-level performance

Request turnaround and resolution times

Resource utilization

Vendor performance

Regional demand trends

Open risks and escalations

Provide regular executive reporting highlighting delivery progress, operational risks, unresolved issues, and strategic recommendations.

Use operational data to identify trends, bottlenecks, and opportunities for process improvement.

7+ years of experience in program/project management, technology operations, Martech, analytics, or related fields.

Proven experience managing complex, enterprise-scale technology, digital, or marketing programs.

Strong understanding of Martech and digital analytics , including GA4, tag management, server-side tagging, media tags/pixels, e-commerce tracking, and digital measurement.

Experience with data collection, tracking, data quality, privacy, consent management, and digital governance.

Proven ability to build intake processes, prioritization frameworks, governance models, and operational workflows .

Experience developing dashboards, KPIs, executive reporting, and performance metrics.

Strong organizational and problem-solving skills with the ability to manage multiple workstreams, dependencies, and competing priorities.

Experience working with senior leadership, Marketing, Analytics, Product, Engineering, Privacy, vendors, agencies, and external partners.

Excellent communication, stakeholder management, facilitation, negotiation, and conflict-resolution skills.

Ability to translate complex technical concepts into clear business communications and drive scalable process improvements.

$120,000 - $130,000 (CAD)

Hybrid and Remote Flexibility: This role follows a hybrid work model, with three days per week in our downtown Toronto office. Fully remote opportunities are also available for candidates based anywhere in Canada.

Comprehensive Benefits: 100% of health, dental, and vision premiums covered for you and your dependents from day one.

High-Impact Work: Take ownership of product strategy and delivery for high-profile Fortune 500 programs.

Technical & Product Leadership: Work alongside experienced engineering, data, AI, and product professionals on complex technical challenges.

Growth & Learning: Access extensive learning and development resources to continue building your technical and product leadership capabilities.

Collaborative Environment: Work with a global, multidisciplinary team across Toronto and India.

ShyftLabs is an equal-opportunity employer committed to creating a safe, diverse, and inclusive workplace. We value different perspectives and encourage applicants from all backgrounds to apply.