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Product Marketing Specialist

Wenco International Mining Systems
Vancouver, CAN
Full Time
Mid
2 weeks ago
Product PositioningGo to Market StrategyMarket ResearchCompetitive AnalysisPricing StrategySales Enablement
Free

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Product PositioningGo to Market StrategyMarket Research
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Job Overview

  • Reporting to the Director of Marketing, the Product Marketing Specialist develops product positioning, messaging, go to market strategies, and pricing recommendations for Wenco’s digital solutions.
  • This role conducts market and competitive research, translates technical product capabilities into customer facing value propositions, and equips sales teams with the tools and intelligence they need to win.

Key Deliverables and Responsibilities

  • Develop and maintain product positioning, messaging frameworks, and value propositions for Wenco’s fleet management solutions
  • Create Product Communications Briefs that translate technical product capabilities into customer facing language for use by sales, marketing, and executive teams
  • Research and document target customer profiles, buyer personas, and sales decision processes for mining fleet management
  • Research and create competitive positioning documents in collaboration with Product Management and Technical Sales
  • Develop and maintain product pricing documentation and recommendations for existing and new products
  • Conduct pricing analysis and benchmarking to support the Director of Marketing in presenting pricing recommendations to the executive committee
  • Support business case development for new product and partnership/acquisition opportunities, including financial modelling and market sizing
  • Develop go to market strategy plans for priority products and solutions, coordinating across marketing, sales, and product teams
  • Create and deliver product messaging, presentations and sales enablement materials for use by Technical Sales and executives
  • Support product and solution launches with coordinated messaging, collateral, and campaign planning
  • Conduct market research on customer needs, competitive trends, and industry developments in mining technology and fleet management
  • Produce win loss analysis and contribute to SWOT assessments for use in business and product planning

Experience and Knowledge

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or related postgraduate qualification is an asset.
  • 2–4 years of relevant experience in product marketing, product management, marketing analytics, or a similar role
  • Experience conducting market research using standard processes and techniques, including qualitative and quantitative primary and secondary research
  • Demonstrated ability to create competitive analysis, including technical and product comparative analysis of solutions
  • Familiarity with pricing strategy concepts, including competitive benchmarking, value based pricing, and margin analysis
  • Experience creating and delivering strategy and product presentations to internal stakeholders, customers, or partners
  • Working understanding of financial models, including profitability analysis, revenue forecasting, and scenario planning
  • Proficiency with business tools including Office Suite (PowerPoint, Excel, Word), CRM platforms, and collaboration tools
  • Experience in B2B technology, mining, heavy industry, or industrial automation is a strong asset

Skills and Abilities

  • Strong analytical and quantitative skills with the ability to synthesize data from multiple sources into actionable recommendations
  • Excellent written and verbal communication skills, including the ability to write clear, concise business communications and compelling product narratives
  • Detail oriented with strong organizational and project management capabilities
  • Ability to work cross functionally with product, engineering, sales, and executive teams
  • Self directed and able to manage competing priorities with minimal supervision
  • Comfortable presenting findings and recommendations to internal stakeholders

Compensation

  • Base salary of CAD 70,000 CAD 95,000, commensurate with experience and qualifications.

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