{bc}
Apply
indeed

Product Marketing Manager

The Green Beaver Company
Hawkesbury, CAN
Full Time
Mid
Hybrid
3 days ago
Product MarketingCategory ManagementProject ManagementRetail MarketingCompetitive AnalysisData Analysis
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Product MarketingCategory ManagementProject Management
Smart Apply

Full Job Posting

Who we are

  • Green Beaver is a proud Canadian company whose mission is to inspire a healthier lifestyle by creating and manufacturing natural and eco friendly personal care products.
  • We are looking for a Product Marketing Manager to drive growth in our key product categories.

Job Overview

  • Reporting to the Marketing Manager, the Product Marketing Manager will support the development and execution of category, product launch, trade marketing, and sampling initiatives across Green Beaver's key product lines.
  • This role will help translate product benefits, category priorities, and consumer insights into clear marketing materials, retailer support tools, launch plans, and promotional programs.
  • This is a hands on role suited for someone highly organized, detail oriented, and enthusiastic about working cross functionally with marketing, sales, e commerce, operations, and external partners.

Support Product & Category Marketing

  • Support marketing plans for key product categories, including product positioning, messaging, competitive research, and category priorities.
  • Help develop product stories, consumer benefits, claims support, and key selling messages in collaboration with internal teams.
  • Monitor category trends, competitor activity, pricing, claims, packaging, and consumer insights to help identify opportunities.
  • Support identification and implementation of hero product priorities across retail, e commerce, and marketing channels.
  • Help organize product information, category updates, and launch materials for internal and external use.

Trade Marketing & Retail Support

  • Develop and update retailer facing materials including sell sheets, product education tools, launch presentations, display materials, and promotional materials.
  • Work closely with sales team to support retailer presentations, seasonal programs, product launches, and range reviews.
  • Coordinate retail marketing tools such as shelf talkers, danglers, demos, displays, and in store educational materials.
  • Ensure product messaging is consistent across retail, e commerce, sales, and consumer touchpoints.

Sampling & Promotional Programs

  • Support planning and execution of sampling programs across priority product categories.
  • Coordinate product samples, sachets, placements, gift with purchase programs, and trial initiatives.
  • Track sampling activities and help summarize learnings, results, and improvement opportunities.
  • Work with internal teams to ensure sampling programs align with inventory, budget, timelines, and retailer needs.

Launch & Go to Market Coordination

  • Support new product launches by helping manage timelines, deliverables, assets, and approvals.
  • Coordinate with marketing, sales, e commerce, creative, operations, and agency partners to move launch plans forward.
  • Help develop briefs, product launch checklists, retailer materials, and campaign support documents.

Reporting & Analysis

  • Support reporting on category performance, launch results, sampling activity, and promotional initiatives.
  • Gather and organize competitive insights, retailer feedback, and market trends.
  • Help prepare internal updates and recommendations based on performance, analytics, and campaign learnings.

Qualifications

  • Minimum 2 years of experience in marketing, product marketing, trade marketing, category support, brand marketing, or CPG marketing.
  • Experience in CPG, personal care, beauty, wellness, natural products, grocery, pharmacy, or retail is an asset.
  • Strong project management skills to manage multiple timelines, deliverables, and details.
  • Analytical mindset with experience in sales data analysis, campaign results, competitive insights, or product performance.
  • Comfortable with Excel, sales dashboards, retailer data platforms, or reporting tools.
  • Strong written communication skills with ability to translate product information into clear consumer and retailer messages.
  • Experience with retail programs, trade marketing materials, or visual merchandising is an asset.
  • Detail oriented, proactive, and comfortable working cross functionally in a dynamic environment.
  • Bilingual English/French is an asset.
  • Authorized to work in Canada.

What we offer

  • A collaborative, caring, and fun team environment.
  • Hybrid work arrangement may be considered.
  • Employer paid group benefits package including health, vision, and dental coverage.
  • Group retirement savings platform.
  • Compressed work schedule ending at 1pm every Friday (year round)!
  • 4 paid flexible days for use during the Christmas shutdown.

Pay

  • CAD 70,000.00 CAD 85,000.00 per year.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today