indeed
Product Marketing Manager
Motus
Toronto, CAN
Full Time
Mid
1 weeks ago
Product MarketingGo to Market StrategyPositioning and MessagingSales EnablementMarket ResearchData Analysis
Free
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Product MarketingGo to Market StrategyPositioning and Messaging
About the Role
Motus is seeking a Product Marketing Manager to drive product positioning, messaging, launch execution, and adoption programs. You will translate customer and market insights into go-to-market materials and partner with cross-functional teams.
Key Skills for This Role
Product MarketingGo to Market StrategyPositioning and MessagingSales EnablementMarket ResearchData Analysis
Responsibilities
- Support go to market execution for assigned product offerings, including product launches, GTM enablement, and customer adoption programs.
- Interpret market, competitive, and customer research to identify insights that inform positioning, messaging, and buyer personas.
- Develop feature and product positioning, messaging, and value propositions grounded in customer needs.
- Create and maintain launch materials, sales enablement content, and customer facing assets.
- Use AI, automation, and emerging technologies to improve research synthesis, content development, and execution.
- Analyze product, customer, and campaign data to surface insights and support recommendations.
- Work cross functionally with Product, Sales, Customer Success, Marketing, and Enablement to execute launch plans.
Requirements
- 4+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
- Experience using customer, market, and competitive insights to advise positioning, sales enablement, launch materials, and go to market programs.
- Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, and adoption strategies.
- Customer centric approach with ability to translate customer needs into clear messaging.
- Ability to analyze data, identify patterns, and use insights to support recommendations.
- Strong written and verbal communication skills.
Full Job Posting
Position Description
- As a Product Marketing Manager at Motus, you'll drive product positioning, messaging, launch execution, and adoption programs.
- You'll translate customer, competitive, and market insights into clear messaging and go to market materials.
- You'll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing.
Position Duties
- Support go to market execution for assigned product offerings.
- Interpret market, competitive, and customer research.
- Develop feature and product positioning, messaging, and value propositions.
- Create and maintain launch materials and sales enablement content.
- Use AI, automation, and emerging technologies to improve workflows.
- Analyze product, customer, and campaign data.
- Work cross functionally to execute launch plans.
Desired Skills & Experience
- 4+ years of experience in product marketing, marketing, consulting, or business strategy roles.
- Experience using customer, market, and competitive insights.
- Strong understanding of B2B product marketing.
- Customer centric approach.
- Ability to analyze data.
- Curiosity and adaptability to learn new technologies.
- Experience employing AI, automation, or modern tools.
- Strong written and verbal communication skills.
- Ability to collaborate effectively.
- Self starter who can balance multiple projects.
Pay Range
- CAD 120,000 USD CAD 130,000 USD
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