Product Marketing Manager
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Key skills for this role
About the Role
Kidde Global Solutions seeks a Product Marketing Manager to develop and market commercial fire product portfolios for EMEA. You will drive product strategy, pricing, launches, and training for Edwards and Kidde Commercial brands.
Key Skills for This Role
Responsibilities
- Develop and drive product strategy for the Edwards and Kidde Commercial UL range in EMEA region
- Deliver product performance and business analysis to support local business and global product teams
- Conduct regular Voice of Sales and Voice of Customer surveys to understand product gaps
- Ensure correct pricing and positioning of products
- Drive product knowledge and competence through regular product trainings
- Manage competition and market pricing analysis
- Manage entire product life cycle from strategic planning to successful launch
- Deliver product presentations to key end users/consultants
- Drive new product launches with Marketing Communications team
- Support product roadshows and literature management
Requirements
- University Degree (or equivalent)
- 5+ years of product management / product marketing experience in a B2B environment
- Knowledge of Fire Alarm Industry (or similar)
- Multilingual with strong English skills; Arabic language is a must
- Excellent communication and teamwork skills
- Ability to influence cross functional teams without formal authority
- Self starter with ability to work independently
Full Job Posting
About This Role
- The Product Marketing Manager within the Commercial Fire business unit at KGS develops and markets a comprehensive product portfolio to protect buildings, people and assets, as a part of global brands, including Edwards and Kidde Commercial.
Key Responsibilities
- Develop and drive product strategy for the Edwards and Kidde Commercial UL range in EMEA region.
- Deliver product performance and business analysis to support the local business and global product teams.
- Conduct regular Voice of Sales and Voice of Customer survey to understand the Product Gaps and communicate findings to the global product team.
- Ensuring correct Pricing and Positioning of the products.
- Driving Product knowledge and competence to internal team and customers, by organizing regular product trainings on Fire, across branches through Technical Team and directly to partners.
- Competition and Market pricing Analysis.
- Managing the entire Product life cycle from Strategic Planning to Successful launch of new products to drive revenue, gross margin and market share.
- Product presentations to the Key End Users/consultants in coordination with the Sales Team.
- Drives new product launches by working with the Marketing Communications team for creating awareness among customers and sales team.
- Supporting Product Roadshows.
- Literature Management.
Basic Qualifications
- University Degree (or equivalent).
- 5+ years of product management / product marketing experience in a B2B environment.
- Knowledge of Fire Alarm Industry (or similar).
- Multilingual with strong English skills; Arabic language is a must.
Preferred Qualifications
- Commercial Fire experience will be an advantage.
- Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment.
- Excellent teamwork skills, proven ability to influence cross functional teams without formal authority.
- The ability to influence and work collaboratively with sales and product management is of particular importance.
- True ownership mentality, effective organizational, problem solving, multi tasking skills.
- Self starter with the ability to work independently to deliver business results.
World Leaders in Fire and Life Safety
- Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes.
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