Product Marketing Manager, AdTech/Programmatic (U.S.)

What you'll be doing:

• Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
• Independently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product training
• Build and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
• Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
• Leverage data-driven insights and competitive research to help inform the sales and product team
• Operate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadence

What we want you to bring to the table:

• Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)
• Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidance
• Deep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the concepts
• AI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insights
• Building repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn't get redone from scratch each time
• A track record you can point to of shipping 1-2 product/feature releases per month
• Professional experience in B2B enterprise-level technology
• Experience in health or media strongly preferred
• Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
• Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel
• Ability to translate and condense highly technical product offerings into language for a variety of audiences
• Willingness and ability to work East Coast business hours, regardless of your location

What we'll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• A referral bonus program — we love hiring referrals here at PulsePoint