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Product Marketing Manager
IRIS Business Services Ltd
IND
Full-time
Onsite
Discovered 4 days ago
B2B SaaS product marketingGo-to-market strategyProduct launchesPositioning and messagingSales enablementEnterprise B2B sales enablement
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B2B SaaS product marketingGo-to-market strategyProduct launches
Role Overview
The Product Marketing Manager will own the end-to-end go-to-market strategy for IRIS CARBON’s SaaS compliance solutions.
The role connects Product Management, Demand Generation, and Direct Sales to translate financial and ESG regulations into value propositions, enablement assets, and campaigns.
Key Skills for This Role
B2B SaaS product marketingGo-to-market strategyProduct launchesPositioning and messagingSales enablementEnterprise B2B sales enablement
Full Job Posting
Role Overview
The Product Marketing Manager will own the end-to-end go-to-market strategy for IRIS CARBON’s SaaS compliance solutions.
The role connects Product Management, Demand Generation, and Direct Sales to translate financial and ESG regulations into value propositions, enablement assets, and campaigns.
Go-to-Market Strategy and Launches
- Architect and execute global go-to-market frameworks for core XBRL/iXBRL reporting solutions and emerging ESG compliance modules.
- Define ideal customer profiles, buyer personas, and value messaging for CFOs, Controllers, ESG Directors, and Legal Compliance buyers.
Sales Enablement and Content
- Provide sales and demand generation teams with pitch decks, competitor battlecards, ROI calculators, case studies, and demo scripts.
- Collaborate with Sales Development and Sales teams to build customized content streams for high-value strategic accounts.
Market Intelligence and Positioning
- Monitor global taxonomy shifts and regulatory mandates including SEC, ESEF, CSRD, and FERC.
- Conduct win/loss analyses and competitive benchmarking to identify growth opportunities and feature gaps.
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