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Product Marketing Director- AI Profitability
Intapp
Dallas County, KSA
Full Time
Director
Hybrid
4 weeks ago
Product MarketingGo to Market StrategyMarket PositioningStorytellingCompetitive AnalysisThought Leadership
Free
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Product MarketingGo to Market StrategyMarket Positioning
About the Role
Intapp seeks a Product Marketing Director for AI Profitability to define the market narrative for Intapp Time and Profitability, lead thought leadership programs, and drive go-to-market strategy for Celeste-powered capabilities.
Key Skills for This Role
Product MarketingGo to Market StrategyMarket PositioningStorytellingCompetitive AnalysisThought Leadership
Responsibilities
- Own the market narrative for Intapp Time and Profitability, evolving positioning from timekeeping to profitability intelligence
- Lead thought leadership programs that reshape how firm leaders think about AI, billing, and profitability
- Partner with Product to influence roadmap priorities based on market signals, competitive dynamics, and customer insight
- Develop go to market strategy for Celeste powered capabilities, including packaging, pricing, and commercial design
- Manage end to end product launches, including positioning, competitive narrative, and enablement across Sales, Customer Success, and Partners
- Build market credibility through analyst engagement, customer proof points, and ROI driven storytelling
Requirements
- 8+ years in B2B product marketing, product management, or GTM strategy (experience in legal tech, professional services, or financial services strongly preferred)
- A track record of shaping or redefining market categories
- Exceptional storytelling that connects technical capabilities to business outcomes for senior buyers
- Experience influencing packaging, pricing, or commercial strategy
- Ability to lead cross functionally and drive alignment without direct authority
- Bachelor’s degree required; MBA or advanced degree preferred
Full Job Posting
Define the Future of How Professional Firms Work, Price, and Grow
- The billable hour is under fundamental pressure. Intapp is at the center of that shift with the launch of Celeste, an agentic AI platform.
- This is a category creation role to define how this market shift gets named, framed, and owned.
What You Will Own
- The market narrative for Intapp Time and Profitability—evolving positioning from timekeeping to profitability intelligence and feeding buyer and competitive insights back into product strategy.
- Thought leadership programs that reshape how firm leaders think about AI, billing, and profitability—and drive pipeline as a result.
- Partner with Product to influence roadmap priorities based on market signals, competitive dynamics, and customer insight.
- Go to market strategy for Celeste powered capabilities, including packaging, pricing, and commercial design.
- End to end product launches, including positioning, competitive narrative, and enablement across Sales, Customer Success, and Partners.
- Market credibility through analyst engagement, customer proof points, and ROI driven storytelling.
What You Will Need
- 8+ years in B2B product marketing, product management, or GTM strategy (experience in legal tech, professional services, or financial services strongly preferred), with a career trajectory demonstrating increasing scope, leadership, and strategic impact.
- A track record of shaping or redefining market categories—not just describing products.
- Exceptional storytelling that connects technical capabilities to business outcomes for senior buyers.
- Experience influencing packaging, pricing, or commercial strategy.
- Ability to lead cross functionally and drive alignment without direct authority.
- Bachelor’s degree required; MBA or advanced degree preferred.
What You Will Gain
- Opportunity to bring talents and intellectual curiosity to create better outcomes for people and clients.
- Professional development opportunities with reimbursement for training and continuing education.
- Modern, open offices with complimentary lunches and fully stocked kitchens.
- Comprehensive wellness and flexible time off programs, family formation benefits, paid volunteer time off, and donation matching program.
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