Product Marketing Associate

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

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You're joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business.

Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting

Collaborate closely with the marketing and product teams to build product positioning, value propositions, and messaging for partner features, ensuring they roll out consistently in market

Collaborate with the marketing and partner teams to produce impactful campaigns for our partner ecosystem

Collect and analyze market insights to update and refine customer/persona journeys for targeted marketing.

Report on how your initiatives perform - adoption, engagement, and activation - on an agreed cadence

Write campaign assets, briefs, and enablement material, adapting them across channels without needing a new template each time.