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Product Manager
Brother Canada
Dollard-des-Ormeaux, CAN
Full Time
Mid
Hybrid
Today
Product ManagementCategory ManagementGo To Market StrategyData AnalysisMicrosoft Office SuiteCross functional Collaboration
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Product ManagementCategory ManagementGo To Market Strategy
About the Role
Brother Canada is looking for a Product Manager to define and lead short-term category Go-To-Market plans. The role involves managing the 4 P's, analyzing sales and market trends, and collaborating with cross-functional teams.
Key Skills for This Role
Product ManagementCategory ManagementGo To Market StrategyData AnalysisMicrosoft Office SuiteCross functional Collaboration
Responsibilities
- Plan, create, and measure category Go To Market deliverables while managing cross functional implementation with GTM teams
- Drive product launches by collaborating with Sales, Marketing, and Supply Chain to ensure timely launch and completion of required deliverables
- Plan and communicate pricing, promotional plans, product transition plans, and clearance strategies
- Support sales activities aligned with overall business plan strategies by creating comprehensive business cases and professional product proposals
- Monitor, analyze and communicate market trends and competitive landscape to identify opportunities for growth and potential impacts on business strategies
- Regular analysis and reporting on sales and profit with the objective to provide recommendations to achieve category KPIs
- Understand market conditions and paths to market, evaluate and recommend the most appropriate product placement, channel and promotional plans
- Review HW and ACC forecasts from a channel perspective, challenge assumptions when needed, and provide insights to support forecast inputs
- Provide allocation direction aligned with partner strategies and make strategic inventory decisions in partnership with Operations, Sales, and Product Planning teams
- Collaborate with Marketing by providing direction for product related deliverables, including spec sheets, cartons, mylars, and related materials
- Act as a product evangelist to build awareness and understanding while working with Marketing to ensure proper product positioning
- Serve as the technical product expert for the category and provide product and application based sales training on key selling features, advantages, and benefits
Requirements
- Bachelor’s Degree specializing in Commerce, Business Administration, Engineering, or equivalent
- Minimum 5 years of Product / Category Management or Product Marketing Management experience
- Experience with project management, or CI is an asset
- Experience in the consumer goods industry preferred
- Strong command of MS Office Suite, including Excel, Word, Teams, and PowerPoint
- Analytical, with the ability to manipulate and interpret data, numbers, and other sources of information
- Able to apply a hypothesis thinking mindset, solve problems, test outcomes, learn, and continuously improve
- Effective communicator with the ability to influence and persuade
- Curious and passionate, with a strong sense of urgency
- Detail oriented, self motivated, accountable, and driven to achieve goals
- Able to plan, prioritize, and adapt quickly in a fast paced environment
- Bilingual; proficiency in both written and verbal English communication is essential
Full Job Posting
Role Overview
- Reporting to the Senior Product Manager, the Product Manager (PM) defines, plans, and leads the short term (0–6 months) category Go To Market plan in partnership with Product Planning, Sales, Marketing, and GTM Operations.
- The PM manages the 4 P’s, analyzes sales, sell through, margin, market trends, and competitive activity, and turns insights into clear recommendations on pricing, promotions, and GTM strategies to achieve category KPIs.
Duties & Responsibilities
- Plan, create, and measure category Go To Market deliverables while managing cross functional implementation with GTM teams.
- Drive product launches by collaborating with Sales, Marketing, and Supply Chain to ensure timely launch and completion of required deliverables.
- Plan and communicate pricing, promotional plans, product transition plans, and clearance strategies.
- Support sales activities aligned with overall business plan strategies by creating comprehensive business cases and professional product proposals with a clear understanding of the desired outcome.
- Monitor, analyze and communicate market trends and competitive landscape to identify opportunities for growth and potential impacts on the business strategies.
- Regular analysis and reporting on sales and profit with the objective to provide recommendations to achieve category KPIs.
- Understand market conditions and paths to market, evaluate and recommend the most appropriate product placement, channel and promotional plans to maximize category performance.
- Review HW and ACC forecasts from a channel perspective, challenge assumptions when needed, and provide insights to support forecast inputs.
- Provide allocation direction aligned with partner strategies and make strategic inventory decisions in partnership with Operations, Sales, and Product Planning teams.
- Collaborate with Marketing by providing direction for product related deliverables, including spec sheets, cartons, mylars, and related materials.
- Act as a product evangelist to build awareness and understanding while working with Marketing to ensure proper product positioning.
- Serve as the technical product expert for the category and provide product and application based sales training on key selling features, advantages, and benefits.
Experience & Qualifications
- Bachelor’s Degree specializing in Commerce, Business Administration, Engineering, or equivalent.
- Minimum 5 years of Product / Category Management or Product Marketing Management experience.
- Experience with project management, or CI is an asset.
- Experience in the consumer goods industry preferred.
- Strong command of MS Office Suite, including Excel, Word, Teams, and PowerPoint.
- Analytical, with the ability to manipulate and interpret data, numbers, and other sources of information.
- Able to apply a hypothesis thinking mindset, solve problems, test outcomes, learn, and continuously improve.
- Effective communicator with the ability to influence and persuade.
- Curious and passionate, with a strong sense of urgency.
- Detail oriented, self motivated, accountable, and driven to achieve goals.
- Able to plan, prioritize, and adapt quickly in a fast paced environment.
- Bilingual; proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec.
Our Benefits
- Medical, dental, vision, mental health support, financial advisors, and fitness programs.
- Flexible vacation, personal days, summer hours, and a company wide holiday shutdown.
- Retirement plan with matching contributions, TFSA and mortgage benefits.
- Development programs including LinkedIn Learning, Brother curated learnings, tuition reimbursement, and personalized development plans.
- STAR recognition program and celebrations.
Work Setting
- Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week.
- Minor travel may be required, less than 5%.
About Brother Canada
- Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions.
- Brother Canada was established in 1960 and is headquartered in Dollard des Ormeaux, Quebec.
- Brother Canada is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States.
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