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Product Manager
Himalaya Wellness METAP
Dubai, UAE
Full Time
Mid
1 months ago
Marketing StrategyBrand ManagementMicrosoft ExcelMicrosoft PowerPointAnalyticsProblem Solving
Free
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Marketing StrategyBrand ManagementMicrosoft Excel
About the Role
Himalaya Wellness METAP seeks a Product Manager to drive marketing strategy and execution for the OTx portfolio (Rx & OTC) across the METAP region. The role involves brand strategy, campaign execution, business analytics, and reporting.
Key Skills for This Role
Marketing StrategyBrand ManagementMicrosoft ExcelMicrosoft PowerPointAnalyticsProblem Solving
Responsibilities
- Generate insights around Patient Journey and Customer Behaviour in assigned categories
- Develop GTM strategy and marketing campaigns for existing and new OTx products
- Drive execution across Physicians, Pharmacies, and E commerce/Digital channels
- Support marketing initiatives for E commerce platforms and in pharmacy trade
- Prepare Monthly Business Reviews for the division
- Lead Annual Budget preparation and tracking
- Analyse brand and category performance data
- Deliver ad hoc analytics to support commercial decisions
Requirements
- 4 years experience in brand management in Consumer Healthcare (OTC) or Pharmaceutical
- Full time offline MBA from a reputed institute
- Graduation in Health Sciences Stream (Pharmacy preferred)
- Experience managing OTC and Rx marketing strategy
- Microsoft Excel and PowerPoint proficiency (Moderate to High)
- Analytics & Problem Solving (Moderate to High)
- Communication skills (Medium to High)
- Experience managing e commerce channel (Mild to Moderate)
Full Job Posting
Role Purpose
- The Product Manager – Pharma will be responsible for driving the marketing strategy and execution for the assigned OTx portfolio (Rx & OTC) in alignment with organizational objectives to achieve sustainable long term growth across the METAP region.
- The role will also provide business analytics support to the division to enable data driven decision making.
Roles and Responsibilities
- Generate sharper insights around Patient Journey and Customer Behaviour in assigned categories
- Develop GTM strategy and marketing campaigns for existing and new products; drive execution across Physicians, Pharmacies, and E commerce/Digital channels
- Develop GTM strategy and marketing campaigns for existing and new OTx products
- Drive execution across Physicians, Pharmacies, and E commerce/Digital channels
- Support marketing initiatives for E commerce platforms and in pharmacy trade
- Prepare Monthly Business Reviews for the division
- Lead Annual Budget preparation and tracking
- Analyse brand and category performance data
- Deliver ad hoc analytics to support commercial decisions
Qualification & Experience
- 4 years experience in brand management in Consumer Healthcare (OTC) / Pharmaceutical is necessary.
- Candidates from pharmaceutical industry must have experience in handling portfolio which involves both OTC and Rx channel marketing management
- 2 3 Years experience in handling OTC brands is strong plus
- Experience in managing e commerce will be an advantage
- Full time offline MBA from a reputed institute
- Graduation in Health Sciences Stream (Pharmacy preferred)
Skills/Knowledge
- Experience managing OTC and Rx marketing strategy
- Microsoft Excel and PowerPoint (Moderate to High)
- Analytics & Problem Solving (Moderate to High)
- Communication (Medium to High)
- Experience managing e commerce channel (Mild to Moderate)
- Understanding of Consumer Healthcare / Pharmaceutical industry
Role Relationship
- Reporting to Marketing Manager
- Other Critical role members: Top Management, Product Managers, Sales, Regulatory, Finance, Supply Chain, R&D / F&D, Creative Agencies, Digital Agencies, Vendors, E commerce Platforms, Distributors
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