Product Manager, Commerce Platforms & Integration

The Product Manager, Commerce Platforms & Integrations is responsible for identifying, defining, prioritising and delivering new capabilities across YETI Europe's digital commerce ecosystem.

Acting as the bridge between business stakeholders and technical delivery teams, the role leads discovery, business analysis, solution design, platform evaluation and implementation planning for new customer and operational capabilities.

The role requires strong Shopify platform expertise and a deep understanding of ecommerce applications, integrations and digital commerce technologies. The Product Manager is responsible for ensuring solutions are commercially valuable, technically feasible and implemented successfully.

The primary focus of the role is net-new capabilities, optimisation initiatives and platform evolution rather than day-to-day operational support.

What You'll Do

Product Discovery & Business Analysis

Gather, document and refine business requirements from Ecommerce, Operations, Customer Experience, Marketing and other stakeholders.

Conduct discovery workshops, process mapping and gap analysis activities.

Translate business needs into clearly defined requirements, user stories and functional specifications.

Evaluate opportunities based on customer impact, commercial value and operational benefit.

Develop business cases and recommendations for investment.

Shopify Platform & Technology Ownership

Act as the team's Shopify subject matter expert.

Assess native Shopify functionality and determine suitability against business requirements.

Identify when third-party applications or custom solutions are required.

Recommend scalable platform solutions aligned to business strategy.

Maintain awareness of Shopify platform releases, capabilities and future opportunities.

App & Integration Management

Own the evaluation and implementation of new Shopify applications and integrations.

Assess vendor capabilities, product fit and long-term value.

Lead vendor engagement, demonstrations and solution reviews.

Support procurement and commercial assessment processes.

Own assigned platform relationships and vendor management activities.

Product Delivery & Implementation

Define project scope, requirements and implementation approaches.

Create delivery plans and coordinate activities across business and technology teams.

Support prioritisation and roadmap planning activities.

Manage stakeholders throughout discovery, delivery and launch.

Ensure successful adoption and value realisation of delivered solutions.

Optimisation & Continuous Improvement

Identify opportunities to improve customer experience and operational efficiency.

Support platform enhancements and optimisation initiatives.

Monitor performance and measure outcomes against agreed objectives.

Recommend future enhancements based on data, stakeholder feedback and business priorities.

Greater than 5 years relevant experience

Management experience preferred but not required

Shopify platform experience

Ecommerce product management experience

Business analysis and requirements gathering

Technical scoping and solution design

Third-party app and integration evaluation

Vendor management and stakeholder management

Delivery management and implementation planning

Strong understanding of ecommerce customer journeys

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Desirable Experience

Shopify Plus

Klaviyo

Bazaarvoice

OneTrust

Localisation platform

Google Analytics and digital measurement

Launching new ecommerce capabilities or markets

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