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Family Description Product, Portfolio & Solution Management (PP) covers the provision of input to the complete set of all products / services related to design, production, maintenance, and termination information processes.
Ensures the optimal allocation of resources between different products / services and areas of potential improvement to balance the products / services mix and maintain alignment between Nokia's products / services and the overall business strategy.
Ensures a successful launch of the products / services in the market applying go-to-market strategy.
Translates key market, business and customer needs into products / services and solutions.
Subfamily Description Product Management (PRM) ensures the management of specific products / services as they progress along their lifecycle with both operational and strategic responsibility.
Comprises positioning of the product / service in the respective markets, defined business models, segmentation, and pricing.
Contains implementation of strategies set by portfolio management and ensures that products / services are developed or updated accordingly to the portfolio and in close linkage of R&D, technology, and markets (operators, end-users).
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