Principal UX Designer

Own the game's end-to-end UX: player journeys, friction, gameplay flows, and an information architecture that keeps things consistent while guiding and delighting players along the way

Design and ship high-quality UI/UX at a pace that keeps engineering and cross-functional partners moving, working hands-on in Unreal Engine 5 and partnering closely with our UI Engineer to keep implementation aligned with UX intent

Own production of UI assets, deciding the right mix of in-house craft, AI-assisted tooling, and outside support to hit the volume and quality the game needs

Set the craft bar for the discipline: build and maintain UX/UI standards, systems, and style guides, and give real direction to other contributors working in the space

Represent design in cross-functional efforts, mentor other contributors, and help push the discipline's tools and practices forward

You have 10+ years of experience as a UX and UI expert and a track record of owning ambiguous, high-complexity design problems with minimal oversight

You think in systems. You empathize deeply with all types of players and their needs, and you find solutions that feel obvious in hindsight

You've shipped games, and you understand what shipping actually takes

You're fast and comfortable working directly in Unreal Engine 5 (or a comparable engine)

You've built or scaled UX/UI standards for a team before, and you enjoy mentoring other designers

Please note - research shows that certain groups of candidates may not apply to jobs unless they meet every single requirement. If you see yourself at Believer but don't check every requirement, we would still love to be in touch with you for current and future opportunities.