indeed
Principal Product Marketing Manager
CONTACTMONKEY
Toronto, CAN
Full Time
Senior
Hybrid
Today
Product MarketingPositioning & MessagingCompetitive StrategyGo to Market StrategySales EnablementCustomer & Market Insight
Free
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Product MarketingPositioning & MessagingCompetitive Strategy
About the Role
ContactMonkey seeks a Principal Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its AI-powered internal communication platform. You will own competitive strategy, launch commercialization, and sales enablement, reporting to the CPTO.
Key Skills for This Role
Product MarketingPositioning & MessagingCompetitive StrategyGo to Market StrategySales EnablementCustomer & Market Insight
Responsibilities
- Drive positioning evolution to completion: new messaging architecture, persona and segment narratives, stop/start language for GTM
- Serve as core member of the product group, shaping strategy, prioritization, and feature definition with a market and customer lens
- Own customer & market insight: qualitative and quantitative work including win/loss, competitive dynamics, market trends
- Build the competitive program: battlecards, win/loss analysis, talk tracks by buyer, comparison content
- Own the GTM layer of launch process; partner with marketing team on launches and commercialize shipped but untold features
- Partner with marketing to create sales & CS readiness materials: decks, one pagers, objection handling, demo narratives, enablement sessions
- Partner with CPTO and RevOps on packaging decisions and own how tiers and value are communicated
- Keep positioning consistent, differentiated, and grounded in product truth across product, design, engineering, and marketing
Requirements
- 8+ years in B2B SaaS product marketing, mid market/enterprise sales led motions
- Has personally led a repositioning (point solution to platform) and lived with the results
- Deep positioning craft (Dunford style), strong competitive instincts, and a portfolio of sales facing work that reps actually used
- Has marketed AI capabilities credibly — narrative and sequencing, not buzzwords
- Operates autonomously from a strategic brief; communicates at SLT level; comfortable influencing without authority
- Bonus: internal comms / employee experience / HR tech market exposure; experience with pricing & packaging work
Full Job Posting
About the job Principal Product Marketing Manager
- ContactMonkey is repositioning from the best internal email tool to an intelligent communication effectiveness platform with AI capabilities.
- This is a senior product marketing role reporting directly to the CPTO, with maximum scope and autonomy as an individual contributor.
What you'll own
- Drive positioning evolution to completion: new messaging architecture, persona and segment narratives, stop/start language for GTM.
- Serve as core member of the product group, shaping strategy, prioritization, and feature definition with a market and customer lens.
- Own customer & market insight: qualitative and quantitative work including win/loss, competitive dynamics, market trends.
- Build the competitive program: battlecards, win/loss analysis, talk tracks by buyer, comparison content.
- Own the GTM layer of launch process; partner with marketing team on launches and commercialize shipped but untold features.
- Partner with marketing to create sales & CS readiness materials: decks, one pagers, objection handling, demo narratives, enablement sessions.
- Partner with CPTO and RevOps on packaging decisions and own how tiers and value are communicated.
- Keep positioning consistent, differentiated, and grounded in product truth across product, design, engineering, and marketing.
About you
- 8+ years in B2B SaaS product marketing, mid market/enterprise sales led motions; has been the most senior PMM in a company before.
- Has personally led a repositioning (point solution to platform) and lived with the results.
- Deep positioning craft (Dunford style), strong competitive instincts, and a portfolio of sales facing work that reps actually used.
- Has marketed AI capabilities credibly — narrative and sequencing, not buzzwords.
- Operates autonomously from a strategic brief; communicates at SLT level; comfortable influencing without authority.
- Bonus: internal comms / employee experience / HR tech market exposure; experience with pricing & packaging work.
What we bring to the table
- 100% employer paid benefits and a Health Spending Account from day one.
- Work from anywhere in the world for up to 4 weeks.
- Stock option plan.
- RRSP Group Savings Plan.
- Generous vacation package.
- Personal development budget.
- One personal day and two volunteering days.
- Your Birthday off.
- Five health days per year.
- Beautiful downtown Toronto office for hybrid work.
Compensation & Work Details
- Salary range: CAD 175,000 CAD 200,000+ CAD.
- This is a net new position based out of downtown Toronto office, at King and Spadina.
- Team works in the office 3x per week to promote collaboration.
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