Principal, GTM Enablement

Architect and execute Sales Kickoff end-to-end from strategic narrative and agenda design through content design and review, speaker preparation, cross-functional coordination, and post-event activation. Ensuring SKO drives measurable behavior change in the field

Enable sales programs that reinforce outcome-led selling, equipping sellers to lead with business value, quantify customer outcomes, and align Snowflake's platform to executive-level priorities

Own and chair the Field Enablement Council, bringing together ICs and managers across Sales, Sales Engineering, and Services Delivery to align on enablement priorities, resolve field gaps, and govern program quality

Own the Field Academy portfolio, a structured progression of enablement experiences spanning onboarding, skill-building, and advanced certification— that accelerates seller ramp and deepens expertise across seniority levels

Design and deploy targeted enablement interventions based on data signals (Gong, Salesforce, pipeline analytics, leadership input), diagnosing specific capability gaps and prescribing the right modality: workshop, coaching, peer learning, or AI-powered self-serve

Transpire field enablement programs into partner enablement offerings, working closely with the Partner Enablement team to adapt content, frameworks, and methodologies for partner sellers — ensuring channel partners are equipped to sell and position Snowflake with the same rigor as the direct field

Build the measurement infrastructure for all programs, defining success metrics tied to business outcomes (pipeline created, win rates, deal velocity, average deal size) and reporting progress to GTM leadership

Partner with Product Marketing, Field Engineering, and Revenue Operations to translate product launches, competitive shifts, and strategic pivots into field-ready programming at speed

Scale what works by capturing regional wins, codify best practices, and propagate high-impact playbooks across the global field organization

Operate as a strategic thought partner to senior GTM leaders, proactively surfacing insights on field readiness and recommending investments that close the gap between strategy and execution