Prepaid Card Product Manager

Key Responsibilities

• Drive all prepaid card launch workstreams including UAE Central Bank regulatory submissions, BIN setup, scheme onboarding, card profiling, KYC/AML flow design, limit configuration, testing, and go live readiness.
• Define the prepaid card customer value proposition (features, pricing, rewards, digital wallet integration Apple Pay, Google Pay, Samsung Pay), ensuring alignment with the platform's existing user base and the client's broader retail strategy.
• Monitor portfolio performance across activation rates, average load/spend, revenue per active card, churn, and fraud; manage the prepaid card P&L (interchange, fees, funding costs, scheme fees) and recommend actions to improve profitability.
• Serve as the central product contact across the client's technology, operations, risk, finance, marketing, and platform teams, as well as external scheme partners and processors.
• Prepare monthly performance dashboards and insight packs for senior stakeholders; support steering committees by tracking milestones, risks, and issue resolution.
• Own the end to end prepaid card product lifecycle from CVP design, BIN setup, and scheme onboarding through configuration, UAT, pilot launch, full commercialization, and ongoing optimization ensuring all launch dependencies are delivered on time and to specification.
• Translate the agreed CVP into clear business requirements, product features, pricing models, and servicing models tailored to the platform's core user segments (parents, schools/institutions, students), ensuring the prepaid card complements existing payment methods.
• Design and execute customer acquisition and activation strategies for the prepaid card across digital and branch channels, building onboarding and first 90 day journeys that maximize activation, first load, and early usage while reducing drop off and time to first transaction.
• Manage prepaid card portfolio performance and P&L, monitoring KPIs (active rate, average load/spend, revenue per active, ENR, churn, fraud rate) and recommending data driven actions to improve profitability and sustainability.
• Continuously enhance the prepaid CVP based on customer feedback, competitor benchmarking, and performance analytics identifying opportunities for segment specific propositions and integrating with the platform's existing ERP, installment, and notification capabilities.
• Coordinate with scheme partners on scheme pricing, mandates, certifications, and compliance activities; support internal teams on required scheme certifications and maintain alignment with card network rules and regulations.
• Act as a product owner in the squad to provide requirement inputs, resolve issues, and represent Business.