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PR MANAGER
Momcozy
Dubai, UAE
Full Time
Manager
2 weeks ago
Public RelationsMedia RelationsCrisis ManagementEvent CoordinationContent CreationArabic
Free
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Public RelationsMedia RelationsCrisis Management
About the Role
Momcozy seeks a PR Manager for the Middle East to develop regional PR strategy, manage media relationships, coordinate events, and handle reputation management. Requires 5+ years of PR experience, familiarity with Arabic culture, and excellent Arabic and English communication skills.
Key Skills for This Role
Public RelationsMedia RelationsCrisis ManagementEvent CoordinationContent CreationArabic
Responsibilities
- Develop a local PR strategy and annual plan for the Middle East based on the brand's global/regional IMC strategy
- Define priorities and communication rhythms for media, KOLs, and partner agencies
- Develop main PR content theme and messaging to ensure brand consistency
- Establish and maintain relationships with mainstream Middle Eastern media, maternal and infant media, lifestyle media, and industry associations
- Organize media interviews, brand interviews, and participation in industry forums
- Promote localized media content production (bilingual articles, feature reports, personal stories, etc.)
- Coordinate regional PR activities, product launches, maternal care projects, cross brand collaborations, etc.
- Collaborate with IMCs to integrate PR topics into the integrated communication rhythm
- Coordinate with local agencies to implement events and handle crises
- Monitor media and social media sentiment in the Middle East market, identify potential risks and propose solutions
- Establish a positive brand communication mechanism to strengthen brand trust assets
- Collaborate with content platforms to promote redistribution and secondary amplification of media content
Requirements
- 5+ years of PR, public relations, or brand communication experience
- Experience in the maternal and infant market is preferred
- Familiar with Arabic culture and media landscape, with local media and institutional resources
- Excellent Arabic and English communication skills
- Successful track record in brand communication, crisis management, and cross cultural communication
- Mature thinking, strong execution ability, and able to coordinate cross departmental resources in a fast paced, multi project environment
Full Job Posting
Responsibilities
- Regional Communication Strategy Development: Based on the brand's global/regional IMC strategy, develop a local PR strategy and annual plan for the Middle East. Clearly define the priorities and communication rhythms for media, KOLs, and partner agencies. Develop a main PR content theme and messagin
- Media and Relationship Network Management: Establish and maintain relationships with mainstream Middle Eastern media, maternal and infant media, lifestyle media, and industry associations. Organize media interviews, brand interviews, and participation in industry forums. Promote localized media cont
- Event and Project Coordination: Coordinate regional PR activities, product launches, maternal care projects, cross brand collaborations, etc. Collaborate with IMCs to integrate PR topics into the integrated communication rhythm. Coordinate with local agencies to implement events and handle crises.
- Reputation and Public Opinion Management: Monitor media and social media sentiment in the Middle East market, identify potential risks and propose solutions. Establish a positive brand communication mechanism to strengthen brand trust assets.
- Content and Material Support: Collaborate with content platforms to promote the redistribution and secondary amplification of media content. Output localizable and reusable PR materials and brand storylines.
Job Requirements
- 5+ years of PR, public relations, or brand communication experience; experience in the maternal and infant market is preferred.
- Familiar with Arabic culture and media landscape, with local media and institutional resources.
- Excellent Arabic and English communication skills; successful track record in brand communication, crisis management, and cross cultural communication.
- Mature thinking, strong execution ability, and able to coordinate cross departmental resources in a fast paced, multi project environment.
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