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PR & Influencer Manager – Middle East
Sol de Janeiro
Dubai, UAE
Full Time
Manager
Hybrid
2 weeks ago
Public RelationsInfluencer MarketingAgency ManagementCampaign ManagementCreatorIQArabic
Free
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Public RelationsInfluencer MarketingAgency Management
About the Role
Sol de Janeiro seeks a PR & Influencer Manager to lead communications, influencer marketing, and agency management across the GCC, focusing on Saudi Arabia and UAE. The role requires a strong network of influencers and media contacts, fluency in Arabic and English, and 5+ years experience in PR or influencer marketing.
Key Skills for This Role
Public RelationsInfluencer MarketingAgency ManagementCampaign ManagementCreatorIQArabic
Responsibilities
- Develop and execute integrated PR, influencer, and event strategies across the GCC region.
- Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
- Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.
- Build, nurture, and maintain strong relationships with key influencers, creators, talent managers, media personalities, and industry stakeholders.
- Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
- Organize regular meetings, networking events, and relationship building opportunities with creators and journalists.
- Manage external agencies (PR, Events) and set clear KPIs and performance expectations.
- Monitor deliverables, budgets, timelines, and reporting; drive accountability and continuous optimization.
- Oversee the execution of campaigns from strategy through delivery.
- Manage and monitor campaign performance using CreatorIQ and other relevant tools.
- Track KPIs, performance metrics, budget utilization, and ROI; produce actionable insights.
- Develop and execute influencer events, brand experiences, launches, and community activations.
Requirements
- Minimum 5 years of experience in PR, communications, events, influencer marketing, or integrated marketing
- Proven experience managing agencies and external partners
- Strong experience working across GCC markets, particularly Saudi Arabia and the UAE
- Demonstrated success leading influencer and creator marketing programs at scale
- Experience using CreatorIQ or equivalent influencer marketing platforms
- Extensive network of influencers, creators, talent managers, media contacts, and industry stakeholders across the Middle East
- Deep understanding of Saudi cultural dynamics, media landscape, influencer ecosystem, and consumer behavior
- Strong knowledge of UAE and broader GCC communications environments
- Fluent in Arabic and English (mandatory)
Full Job Posting
Our Story
- Launched in 2015, Sol de Janeiro is a globally recognized, award winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit.
- Headquartered in New York, we have expanded globally with teams in Paris, London, and Germany.
What You’ll Do
- We are looking for a highly connected, culturally insightful, and strategic PR & Influencer Relations Manager to lead our communications, influencer marketing, press monitoring and agency management efforts across the GCC, with a strong focus on Saudi Arabia and the UAE.
- Develop and execute integrated PR, influencer, and event strategies across the GCC region.
- Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
- Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.
- Build, nurture, and maintain strong relationships with key influencers, creators, talent managers, media personalities, and industry stakeholders.
- Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
- Organize regular meetings, networking events, and relationship building opportunities with creators and journalists.
- Manage external agencies (PR, Events) and set clear KPIs and performance expectations.
- Monitor deliverables, budgets, timelines, and reporting; drive accountability and continuous optimization.
- Oversee the execution of campaigns from strategy through delivery.
- Manage and monitor campaign performance using CreatorIQ and other relevant tools.
- Track KPIs, performance metrics, budget utilization, and ROI; produce actionable insights and recommendations.
Must Haves
- Minimum 5 years of experience in PR, communications, events influencer marketing, or integrated marketing
- Proven experience managing agencies and external partners.
- Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
- Demonstrated success leading influencer and creator marketing programs at scale.
- Experience using CreatorIQ or equivalent influencer marketing platforms.
- Extensive network of influencers, creators, talent managers, media contacts, and industry stakeholders across the Middle East.
- Deep understanding of Saudi cultural dynamics, media landscape, influencer ecosystem, and consumer behavior.
- Strong knowledge of UAE and broader GCC communications environments.
- Strategic thinker with strong business acumen.
- Exceptional relationship building and stakeholder management skills.
- Strong project management and organizational capabilities.
- Data driven mindset with experience measuring and optimizing campaign performance.
Who You Are
- Positive, energetic, and solutions oriented.
- Naturally curious about culture, trends, and people.
- Relationship driven and highly collaborative.
- Entrepreneurial mindset with strong ownership and accountability.
- Passionate about storytelling, community building, and brand growth.
- Embodies our values through integrity, excellence, inclusivity, and joy.
- Comfortable operating in a dynamic, high growth environment.
Why Sol de Janeiro?
- Competitive salary and bonus program for full time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast growing, award winning global beauty brand
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