PPC Specialist

Plan, launch, and manage PPC campaigns across Google Ads and Meta Ads platforms .

Conduct keyword research and audience targeting to build effective campaigns.

Set up campaign structures, ad groups, creatives, and conversion tracking.

Monitor budgets and adjust bids to maximize ROI.

Continuously optimize campaigns to improve CTR, CPC, CPA, and ROAS.

Perform A/B testing on ad creatives, landing pages, and targeting strategies.

Identify opportunities for scaling high-performing campaigns.

Track campaign performance using tools such as Google Analytics, Google Ads Manager, and Meta Ads Manager .

Prepare regular performance reports and dashboards for clients.

Provide insights and actionable recommendations based on campaign data.

Present campaign performance reports to clients.

Discuss campaign strategies, performance insights, and improvement plans with clients.

Understand client goals and translate them into effective advertising strategies.