PPC (Pay-Per-Click) Specialist – Performance Marketing & Lead Generation
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Role Overview
The company is seeking a hands-on performance marketer whose primary mission is lead generation.
The specialist will own paid campaigns end to end and use CRM data and analytics to improve lead quality, volume and cost per acquisition.
Key Skills for This Role
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About the Company
Coach Transformation Academy is a Dubai-headquartered coach training and leadership development organisation.
The academy delivers ICF-accredited coaching certification programmes and corporate leadership solutions worldwide.
About the Role
The company is seeking a hands-on performance marketer whose primary mission is lead generation.
The specialist will own paid campaigns end to end and use CRM data and analytics to improve lead quality, volume and cost per acquisition.
Paid Campaigns
- Plan, launch and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.
- Run Meta Ads campaigns end to end, including audience building, creative testing, budget management and scaling.
- Track and report weekly on CPL, CAC, conversion rates and ROAS.
CRM, Email and Tracking
- Manage and analyse CRM leads, sources, lead quality, funnel stages and conversion insights.
- Build and send email campaigns for nurturing and re-engagement.
- Set up and monitor GA4, Google Tag Manager, Meta Pixel and conversion events.
- Run A/B tests on ads, landing pages and email campaigns.
Broader Marketing Support
- Coordinate landing pages and creative assets with design and content resources.
- Support campaign calendars, promotions and occasional social media content.
Requirements
- 2–4 years of hands-on performance marketing experience with a proven lead-generation track record.
- Expert practical command of Google Ads and Meta Ads Manager, including budget management and campaign scaling.
- Strong analytics skills with GA4, Google Tag Manager, campaign dashboards and CRM reporting.
- Experience with CRM platforms and email marketing tools.
- Excellent written English for ad copy and email campaigns.
Preferred Qualifications
- UAE location and immediate availability are preferred.
- Google Ads or Meta Blueprint certifications are advantageous.
- Education, training or professional-services marketing experience is advantageous.
- Basic landing-page skills and LinkedIn Ads experience are advantageous.
Compensation
- Pay is AED 3,000 per month.
Work Location
- Work location is in person.
Application
- Applicants should submit a CV and a short note describing a personally managed lead-generation campaign, budget, results and potential improvements.
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