Performance Marketing Specialist
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Key skills for this role
Role Overview
Own the paid acquisition engine end-to-end for a video-first communication and productivity platform.
The role is full-time and based in the Riyadh office.
The role reports to the Head of Marketing.
Key Skills for This Role
Full Job Posting
Role overview
Own the paid acquisition engine end-to-end for a video-first communication and productivity platform.
The role is full-time and based in the Riyadh office.
The role reports to the Head of Marketing.
About the company
Dadan is a video-first communication and productivity platform offering recording, sharing, transcription, AI summaries, and meeting notes.
The platform has grown to 40,000 users globally since launch and is recognized in G2 video communications reports.
Paid acquisition
- Own paid acquisition across Meta, YouTube, Google, TikTok, and Snapchat from ideation and setup through reporting and optimization.
- Plan channel budgets and allocate spend to high-performing opportunities.
- Drive user acquisition while optimizing CAC and cost efficiency.
- Design tests across audiences, creative, messaging, landing pages, and bidding strategies.
Reporting and growth
- Partner with creative and product teams to develop and launch high-performing ad creative.
- Build reporting dashboards and translate performance data into insights and next actions.
- Monitor performance daily and adjust campaigns to meet acquisition and efficiency goals.
- Explore communities, forums, marketplaces, and emerging channels for additional users and conversions.
- Stay current with platform updates and new advertising formats.
Required qualifications
- Three to six years of performance or paid media marketing experience.
- Hands-on campaign management experience across Meta, Google, YouTube, TikTok, and Snapchat.
- Proven B2C SaaS acquisition campaign experience.
- Experience marketing to global markets.
- Strong command of CAC, CPA, ROAS, conversion rates, and LTV.
- Ability to own end-to-end campaign execution independently.
- Currently based in Saudi Arabia with a valid Iqama.
Preferred qualifications
- Prior performance campaign experience for B2C SaaS brands.
- Working knowledge of GA4, attribution, and analytics tooling.
- Professional-level English proficiency.
- Familiarity with creative testing frameworks and landing page optimization.
Metrics owned
- New user acquisition volume and quality.
- CAC and CAC optimization.
- CPA, CPI, and ROAS cost efficiency across channels.
- Funnel conversion rates from advertisement to activation.
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