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Performance Marketing Specialist
Royal Avenue Investments
Dubai, UAE
Full Time
Mid
1 months ago
Google AdsSEMSocial Media AdvertisingGA4Looker StudioShopify
Free
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About the Role
Royal Avenue Investments is hiring a Performance Marketing Specialist to execute and optimize digital campaigns across channels. The role requires 2-4 years of digital marketing experience, hands-on use of AI tools, and expertise in Google Ads, SEM, social media advertising, Shopify, and Magento.
Key Skills for This Role
Google AdsSEMSocial Media AdvertisingGA4Looker StudioShopify
Responsibilities
- Plan, execute, and manage digital marketing campaigns across all platforms
- Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics
- Analyze and report campaign performance using GA4, Google Ads, Meta Business Suite, and AI powered analytics tools
- Collaborate with content teams to create marketing assets (ad copy, emails, etc.)
- Keep up to date with digital marketing trends, especially AI/ML applications for marketing
- Develop experiments and initiatives to grow revenue in the digital ecosystem
Requirements
- 2 4 years of experience in digital marketing with demonstrable success across major channels
- Experience using AI based tools for marketing purposes (e.g., Jasper, Copy.ai, ChatGPT, Midjourney)
- Hands on experience with Google Ads, SEM, social media advertising, Shopify and Magento
- Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards
- Excellent communication skills with ability to craft compelling messaging
Full Job Posting
Role Summary
- As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You’ll work closely with cross functional teams including content, social media and graphic design.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across all platforms
- Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics
- Analyze and report campaign performance using platforms like GA4, Google Ads, Meta Business Suite, and AI powered analytics tools
- Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants
- Keep up to date with digital marketing trends, especially advancements in AI/ML applications for marketing
- Come up with experiments and initiatives to grow the revenue in the digital ecosystem
Requirement
- 2 4 years of experience in digital marketing with demonstrable success across major channels
- Experience using AI based tools for marketing purposes (examples: Jasper, Copy.ai, ChatGPT, Midjourney for creatives, or similar)
- Hands on experience with Google Ads, SEM, social media advertising, Shopify and Magento
- Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards
- Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance
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