Performance Marketing Specialist

About the Company

Role Overview

Responsibilities

• Own paid media budgets and lead-generation performance across divisions and markets.
• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and emerging channels.
• Adapt strategies, audiences, and messaging to divisions, products, and market conditions.
• Monitor CRM lead quality and optimize for qualified leads.
• Test audiences, offers, creative, copy, and landing-page journeys.
• Work with developers to optimize landing pages for conversion.
• Maintain conversion tracking, attribution, and reliable CRM data.
• Review search terms, maintain negative keyword lists, and identify wasted spend.
• Write and adapt advertising copy in Arabic and English.
• Report performance, insights, budget pacing, and recommended actions.
• Use AI capabilities for targeting, bidding, creative testing, automation, and decisions.

Requirements

• Three to four years of hands-on performance marketing and lead-generation experience.
• Experience running B2B campaigns and optimizing for qualified leads.
• Strong experience with Google Ads, Meta Ads Manager, and campaign analytics.
• Experience managing campaigns across multiple markets, products, or divisions.
• Ownership of media budgets and performance targets.
• Experience evaluating lead quality with CRM data and campaign metrics.
• Knowledge of conversion tracking, attribution, pixels, UTMs, and Google Tag Manager.
• Understanding of AI in campaign delivery, creative production, and optimization.
• Fluency in Arabic and English with strong bilingual copywriting and communication skills.
• Strong commercial judgment, attention to detail, and ownership.