Performance Marketing Manager – E-commerce
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Key skills for this role
Role Overview
The Performance Marketing Manager will drive profitable e-commerce growth across Google, Meta, and other paid digital channels.
The role owns advertising performance, budget allocation, campaign optimisation, analytics, attribution, and revenue forecasting.
The successful candidate will work hands-on across Google Ads, Meta Ads, Google Merchant Center, GA4, and Shopify.
The role includes managing and challenging external agencies against agreed commercial targets.
Key Skills for This Role
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Company Description
Marah Kids is a UAE-based online store and educational platform focused on fun, interactive, and learning-oriented products for children.
The company offers toys, games, and educational tools that support different stages of child development.
Marah Kids combines play and learning to help families and educators create engaging experiences that nurture curiosity and growth.
The brand is committed to quality, safety, and innovation in child-focused products in the UAE.
Role Description
The Performance Marketing Manager will drive profitable e-commerce growth across Google, Meta, and other paid digital channels.
The role owns advertising performance, budget allocation, campaign optimisation, analytics, attribution, and revenue forecasting.
The successful candidate will work hands-on across Google Ads, Meta Ads, Google Merchant Center, GA4, and Shopify.
The role includes managing and challenging external agencies against agreed commercial targets.
Key Responsibilities
- Analyse performance at campaign, category, and SKU level.
- Identify wasted spend, improve conversion rates, and scale profitable products.
- Collaborate with commercial, creative, e-commerce, and inventory teams.
- Ensure campaigns reflect product availability, margins, seasonality, pricing, and promotional priorities.
- Coordinate creative testing based on performance data.
- Produce revenue forecasts and allocate budgets based on commercial targets and available demand.
Qualifications
- Minimum 3–5 years of hands-on performance-marketing experience.
- Experience in e-commerce or online retail is preferred.
- Experience managing meaningful monthly advertising budgets across Google and Meta.
- Proven history of improving revenue, ROAS, CAC, conversion rate, and contribution profit.
- Ability to calculate break-even ROAS using gross margin, fulfilment costs, payment fees, returns, and discounts.
- Experience managing agencies and holding external partners accountable.
- Strong analytical ability with Excel or Google Sheets and reporting or dashboard tools.
- Excellent communication skills and confidence challenging assumptions with evidence.
Required Marketing Skills
- Advanced knowledge of Google Shopping, Performance Max, Search, Meta sales campaigns, and catalogue advertising.
- Strong working knowledge of Google Merchant Center, product feeds, and SKU-level campaign optimisation.
- Strong knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and attribution.
- Experience analysing Shopify funnels, checkout behaviour, landing pages, and mobile conversion performance.
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