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Performance Marketing Manager
Simple TPO
Dubai, UAE
Part Time
Mid
Hybrid
4 weeks ago
Paid SearchPaid SocialDisplay AdvertisingGoogle AdsMeta AdsLinkedIn Ads
Free
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About the Role
Simple TPO seeks a part-time, hybrid Performance Marketing Manager in Dubai to plan, execute, and optimize digital campaigns across paid search, social, and display. The role requires strong performance marketing experience, data analytics skills, and familiarity with financial services compliance.
Key Skills for This Role
Paid SearchPaid SocialDisplay AdvertisingGoogle AdsMeta AdsLinkedIn Ads
Responsibilities
- Plan, execute, and optimize performance marketing campaigns across digital channels to drive qualified leads and maximize return on ad spend
- Manage paid search, paid social, and display campaigns, monitoring budgets, and adjusting bids and targeting to meet performance goals
- Analyze campaign data, build dashboards and reports, and present insights and recommendations to internal stakeholders and leadership
- Collaborate with sales, product, and creative teams to refine messaging, test landing pages, and improve conversion funnels
- Stay current on industry trends, platform updates, and compliance requirements within the financial services and mortgage sectors
Requirements
- Strong foundation in performance marketing, including hands on experience with paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display or retargeting campaigns
- Data and analytics skills, such as using Google Analytics or similar tools, building reports and dashboards, and interpreting data to optimize campaigns and conversion funnels
- Competence in campaign planning and optimization, including audience segmentation, A/B testing, budget allocation, and bid strategy management
- Experience collaborating with creative and content teams to develop effective ad copy, landing pages, and marketing assets aligned with brand and compliance guidelines
- Excellent written and verbal communication skills in English, with the ability to explain performance insights and recommendations to non technical stakeholders
- Proven ability to work independently in a hybrid environment, manage multiple campaigns concurrently, and meet deadlines in a regulated industry
- Prior experience in financial services, lending, or other regulated sectors is highly beneficial; familiarity with compliance and advertising standards is a plus
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in performance or growth marketing
- Comfort working with CRM or marketing automation platforms and an interest in testing new tools and channels to improve performance
Full Job Posting
Role Description
- This is a part time, hybrid Performance Marketing Manager role based in Dubai, with a mix of on site work and flexibility to work from home.
- You will plan, execute, and optimize performance marketing campaigns across digital channels to drive qualified leads and maximize return on ad spend.
Day to Day Responsibilities
- Managing paid search, paid social, and display campaigns, monitoring budgets, and adjusting bids and targeting to meet performance goals.
- Analyzing campaign data, building dashboards and reports, and presenting insights and recommendations to internal stakeholders and leadership.
- Collaborating with sales, product, and creative teams to refine messaging, test landing pages, and improve conversion funnels.
- Staying current on industry trends, platform updates, and compliance requirements within the financial services and mortgage sectors.
Qualifications
- Strong foundation in performance marketing, including hands on experience with paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display or retargeting campaigns.
- Data and analytics skills, such as using Google Analytics or similar tools, building reports and dashboards, and interpreting data to optimize campaigns and conversion funnels.
- Competence in campaign planning and optimization, including audience segmentation, A/B testing, budget allocation, and bid strategy management.
- Experience collaborating with creative and content teams to develop effective ad copy, landing pages, and marketing assets aligned with brand and compliance guidelines.
- Excellent written and verbal communication skills in English, with the ability to explain performance insights and recommendations to non technical stakeholders.
- Proven ability to work independently in a hybrid environment, manage multiple campaigns concurrently, and meet deadlines in a regulated industry.
- Prior experience in financial services, lending, or other regulated sectors is highly beneficial; familiarity with compliance and advertising standards is a plus.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in performance or growth marketing.
- Comfort working with CRM or marketing automation platforms and an interest in testing new tools and channels to improve performance.
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