naukri
Performance Marketing Manager
Trainpoint Institution
Dubai, UAE
Manager
1 weeks ago
Lead GenerationGoogle AdsMeta AdsLanding Page OptimizationA/B TestingAnalytics
Free
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Lead GenerationGoogle AdsMeta Ads
About the Role
Read JD Primary Objective We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and.
Key Skills for This Role
Lead GenerationGoogle AdsMeta AdsLanding Page OptimizationA/B TestingAnalytics
Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) and Meta Ads
- Create and optimize high converting landing pages for each key course
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow up → Conversion
- Conduct A/B testing (headlines, CTAs, layouts)
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Provide weekly/monthly performance reports
- Use data to identify gaps and optimize campaigns and funnels
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing
- Build basic automation workflows for follow ups
- Identify and test new lead sources (Coursetakers, partnerships, aggregators)
Requirements
- Experience in performance marketing and lead generation
- Proficiency in Google Ads (Search + Display) — Mandatory
- Experience with Meta Ads (Facebook/Instagram)
- Ability to create and optimize high converting landing pages
- Strong analytical and reporting skills
- Experience with email marketing tools like Mailchimp
- Knowledge of CRM and automation workflows
Full Job Posting
Primary Objective
- We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance.
- This is NOT a branding only role. It is a performance driven, revenue focused role.
Key Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram)
- Create and optimize high converting landing pages for each key course
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow up → Conversion
- Conduct A/B testing (headlines, CTAs, layouts)
- Ensure landing pages are conversion focused, clear, persuasive, and sales driven
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Provide weekly/monthly performance reports
- Use data to identify gaps and optimize campaigns and funnels
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Understand which leads convert vs. not, and optimize accordingly
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing
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