Performance Marketing Manager

Samuels & Associates is one of Boston's most recognized real estate developers and property managers, known for transformative mixed-use developments that shape the city's neighborhoods. We are looking for a Performance Marketing Manager who thrives at the intersection of data, creativity, and strategy, someone who doesn't just run campaigns, but builds the systems and insights that consistently fill buildings.

This is a high-impact, high-visibility role based in Fenway, one of Boston's most vibrant and fast-evolving neighborhoods. You will own performance marketing across our residential and commercial portfolio, with direct influence on leasing velocity, cost efficiency, and property-level financial outcomes. If you are energized by connecting marketing data to business results and want a seat at the table where those decisions are made, this role is built for you.

This position offers a hybrid schedule with 3–4 days on-site in Fenway, putting you at the center of the portfolio you are marketing and the teams you're supporting.

Lead Generation & Digital Acquisition Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.

Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.

Search & Discoverability Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors — including AI-driven discovery platforms.

Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors — including AI-driven discovery platforms.

Conversion Optimization & Analytics Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution — and translate the data into clear decisions.

Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution — and translate the data into clear decisions.

Marketing Technology & AI Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.

Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.

Vendor & Budget Management Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.

Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.

3-5 years of experience in growth, digital, or performance marketing. Experience in real estate, residential property management, hospitality, or a related field preferred.

Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising

Proven success managing SEO/SEM strategies and external marketing vendors

A strong analytical mindset -experience with dashboards, attribution models, and performance data

Experience with marketing technology platforms, CRM systems, and analytics tools

Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it

The ability to manage competing priorities across a dynamic, fast-paced environment

Amazing growth potential- position designed to expand in scope and responsibility as the business grows and as you demonstrate ownership and initiative.

Make a major impact- your work directly influences leasing performance, occupancy, and financial outcomes at the property level.

Work on Boston's most exciting portfolio- Samuels & Associates has shaped some of the city's most iconic mixed-use destinations with more to come!

Professional office setting located in the Fenway neighborhood of Boston, with regular interaction with on-site property and leasing teams across the portfolio

Primarily sedentary role involving extended periods of computer use; ability to attend property site visits as needed

Frequent collaboration with internal teams, external vendors, and agency partners via in-person meetings, video conferencing, and email

Samuels & Associates (S&A) is a Boston-based real estate owner, developer, and property manager with a portfolio exceeding 5 million square feet spanning residential, office, retail, and hospitality. With another 3 million square feet actively in the pipeline, S&A isn’t just managing properties — we’re shaping the future of Greater Boston, one dynamic community at a time.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

S&A provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. S&A believes that diversity and inclusion among our teammates are critical to our success. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.